Max Gladwell

Rob Reed is the visionary and author of MaxGladwell.com, a leading independent blog that covers the nexus of social media and green living.

Max Gladwell is not a person but rather a story. It’s the story of social media, social entrepreneurship, social movements, and social change. It’s the story of people changing the world.

Through Max Gladwell, Rob provides strategic and tactical marketing services to brands seeking to utilize social media in connecting with their customers. He specializes in working with companies and nonprofit organizations that have a particular focus on sustainability, technology, energy, and social change. He particularly enjoys working with start-up companies.

Reed is a career-long journalist, marketer, and entrepreneur. He served as editor and senior editor for Bike and Powder magazines respectively and wrote frequently for National Geographic Adventure, Men’s Journal, and Stuff magazines. In 2005, Reed wrote The Way of the Snowboarder, a book on the history and people of snowboarding. It was published by Harry Abrams Books.

Reed then joined Earth Biofuels, Inc. as Director of Marketing and Communications, where he was responsible for writing the company’s business and marketing plans and building Willie Nelson’s BioWillie biodiesel brand. He later collaborated with Julia Roberts on CitizensSchoolBus.org, which seeks to broaden awareness about the health risks associated with diesel school buses, and successfully lobbied for legislation in California to support those efforts.

In 2007, Reed was responsible for the branding and marketing of Conserv Fuel, a green filling station in Brentwood, CA, that sells B99 biodiesel and E85 ethanol. He was featured in Men’s Vogue for those efforts.

More recently, Reed has been involved with several start-up ventures. In 2007, he co-founded EthoSquare: The Quality of Life Network. The company is still developing its technology, which will provide the Web’s first collaborative discovery learning environment across the key areas of our quality of life: health, education, fitness, personal finance, community, and the environment.

Contact: info [at] maxgladwell.com or LinkedIn