Max Gladwell

Venerable footwear maker and CSR leader Timberland taps startup Changents for a new social media campaign. The Timberland Company and social media start-up Changents today unveiled a new online experience where ordinary people can team up with extraordinary environmental “Change Agents” from around the world to advance the green revolution together. “We started Changents to [...]

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Oh, the people you’ll meet…and find when you send the right signals. One of our mantras as bloggers and social media marketers is to “be a beacon”. (Not be confused with Facebook’s failed Beacon advertising platform.) The beacon approach is a fundamental principle of social media. In our case, Max Gladwell is a beacon for [...]

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Wikipedia is grounded in the objectivist philosophies of Ayn Rand, a key inspiration for Max Gladwell. This week, The Economist looks at Wikipedia founder Jimmy Wales and his new for-profit search startup, Wikia Search. We wrote about the open-source search engine already. Most are familiar with the story behind Wikipedia and its profound contribution to [...]

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Barack Obama’s charisma and message of change were magnified by social media technologies. In a race as close as this, they could have made all the difference. Which might also mean that social media played a defining role in electing our next president. From Daniweb: “What Obama has done is grasp the true power of [...]

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Chris Messina draws comparisons between Facebook and the former Soviet Union. We’ve joined Umair Haque and others in both analyzing and finding fault with Facebook’s tactics, drawing our own lighthearted comparison to the Star Wars saga. In a recent blog post, Chris Messina draws inspiration from a Robert Kaplan quote and finds a compelling analogy [...]

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