Max Gladwell

Our three-month birthday calls for a bit of reflection and self-analysis. It was on April 1st, 2008, that we decided to give life to Max Gladwell. The blog launched two days later with the Primo post: Used properly and effectively, social media and green living are ways that we can improve our quality of life. [...]

[Read more →]

What if we could subscribe to the social web through a centralized micro-payment platform that sustains the medium while supporting good causes? Would anyone pay? We’ve got a business idea. Actually, it’s an idea for a foundation that could lead to business opportunities. And we’re going to share it, for better or worse. First, here’s [...]

[Read more →]

It’s all about the cause: YourCause, JustCause, FreeCause, Cause Wired, CauseCast, FoxyCause. “Only one who devotes himself to a cause with his whole strength and soul can be a true master. For this reason mastery demands all of a person.” –Albert Einstein The theme of this post is quite clearly “the cause”. It’s a term [...]

[Read more →]

Social media service turns Boston-area bad news into good deeds. Boston.com, an online news source for Boston’s greater metropolitan area, recently announced a partnership with good2gether, a social media web service that connects people to causes and nonprofit organizations. Through this partnership, good2gether will power Boston.com’s Do Good™ channel, a central location for people to [...]

[Read more →]

The better and greener choice is not always clear. Thankfully, we have the social web. PARDON US FOR YELLING, BUT THERE’S JUST TOO MUCH GREEN NOISE! COME INSIDE! LET’S TALK ABOUT IT! According to recent studies by the National Marketing Institute (NMI) and marketing firm BBMG, together with articles published in The New York Times [...]

[Read more →]