Max Gladwell

What if we could subscribe to the social web through a centralized micro-payment platform that sustains the medium while supporting good causes? Would anyone pay? We’ve got a business idea. Actually, it’s an idea for a foundation that could lead to business opportunities. And we’re going to share it, for better or worse. First, here’s [...]

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It’s all about the cause: YourCause, JustCause, FreeCause, Cause Wired, CauseCast, FoxyCause. “Only one who devotes himself to a cause with his whole strength and soul can be a true master. For this reason mastery demands all of a person.” –Albert Einstein The theme of this post is quite clearly “the cause”. It’s a term [...]

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Social media service turns Boston-area bad news into good deeds. Boston.com, an online news source for Boston’s greater metropolitan area, recently announced a partnership with good2gether, a social media web service that connects people to causes and nonprofit organizations. Through this partnership, good2gether will power Boston.com’s Do Good™ channel, a central location for people to [...]

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The better and greener choice is not always clear. Thankfully, we have the social web. PARDON US FOR YELLING, BUT THERE’S JUST TOO MUCH GREEN NOISE! COME INSIDE! LET’S TALK ABOUT IT! According to recent studies by the National Marketing Institute (NMI) and marketing firm BBMG, together with articles published in The New York Times [...]

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Venerable footwear maker and CSR leader Timberland taps startup Changents for a new social media campaign. The Timberland Company and social media start-up Changents today unveiled a new online experience where ordinary people can team up with extraordinary environmental “Change Agents” from around the world to advance the green revolution together. “We started Changents to [...]

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Oh, the people you’ll meet…and find when you send the right signals. One of our mantras as bloggers and social media marketers is to “be a beacon”. (Not be confused with Facebook’s failed Beacon advertising platform.) The beacon approach is a fundamental principle of social media. In our case, Max Gladwell is a beacon for [...]

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Wikipedia is grounded in the objectivist philosophies of Ayn Rand, a key inspiration for Max Gladwell. This week, The Economist looks at Wikipedia founder Jimmy Wales and his new for-profit search startup, Wikia Search. We wrote about the open-source search engine already. Most are familiar with the story behind Wikipedia and its profound contribution to [...]

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Barack Obama’s charisma and message of change were magnified by social media technologies. In a race as close as this, they could have made all the difference. Which might also mean that social media played a defining role in electing our next president. From Daniweb: “What Obama has done is grasp the true power of [...]

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Chris Messina draws comparisons between Facebook and the former Soviet Union. We’ve joined Umair Haque and others in both analyzing and finding fault with Facebook’s tactics, drawing our own lighthearted comparison to the Star Wars saga. In a recent blog post, Chris Messina draws inspiration from a Robert Kaplan quote and finds a compelling analogy [...]

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Social media in plain English. An analogy for understanding the transformation. The following video from CommonCraft gives a quick overview of how social media is changing the business and consumer landscape. If we had to pick an ice cream flavor for Max Gladwell, it would be a mix of Rocky Road and Peanut Butter Cup. [...]

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