Max Gladwell

AdAge compiles consumer data and categorizes accordingly but fails to acknowledge a key component of the social media age.

Max Gladwell was launched because we felt that the powerful nexus of social media and green living represented incredible potential for change on a local as well as global scale. As AdAge reports, we’re right on target. […]

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Three presentations came across our media transom this week: A Greenwashing Guide (not a how-to), A Primer on Social Media, and Morgan Stanley’s Latest “Internet Trends”
These are written primarily for an enterprise audience i.e. for those wanting to stay informed on social media and green living from a business perspective. And since most of us […]

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Social startup connects nonprofits with people through major online media outlets

The DoGood Channel and Good2gether provide a unique social networking model geared for nonprofits, especially smaller organizations that lack marketing resources and know-how.
“Part search engine, part social network, good2gether is a latest-generation Web 2.0 platform that solves the biggest problem nonprofits have had for years: […]

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A celebration of one of the foundations of social media. Plus, a great YouTube RSS tip

Evidently, May 1st is “RSS Awareness Day.” And why not? It’s one of the greatest and most efficient ways to stay informed and manage news. It so dramatically streamlines the process of finding the information that’s important and relevant to […]

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We look at Clay Shirky’s recent Web 2.0 Expo speech, “Gin, Television, and Social Surplus”, as a primer for the full review of his book, “Here Comes Everybody: The Power of Organizing Without Organizations”.

We discovered Here Comes Everybody on a live Ustream.tv interview with the author at the recent Web 2.0 Expo. We immediately ordered […]

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“There is this amazing confluence of technology and opportunity at a time where we really can change the world. And there are some big problems that need to be solved.” –Tim O’Reilly
The Web 2.0 Expo took place this week in San Francisco. We attended virtually through Twitter, blogs, and Blip.tv. The keynote from Tim O’Reilly […]

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