Max Gladwell

Water scarcity tops the presentations in the SlideShare World’s Best Presentation Contest.
SlideShare is YouTube for PowerPoint presentations. It’s a fantastic social tool for sharing presentations, discussing them, voting on them, and ultimately learning from them. Of course, we’re actually Keynote users because it’s a superior product, but that’s beside the point.
In the 2008 World’s Best [...]

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As water gets the attention it deserves, the issue can be framed in terms we understand all too well. Here are the 10 ways that freshwater and carbon dioxide are two sides of the same coin.
Water is the new oil. This is certain to be repeated ad nauseum in the coming months and years. But [...]

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As mainstream media prepares to adopt water scarcity as its latest cause, we prepare you for the flood of cliché-driven headlines.
We could be wrong, but our sixth sense for media trends tells us that the issue of global water scarcity is about to get the attention it deserves through so many magazine covers, nightly news [...]

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Global Warming is about to give way to Global Parching, sharing the international stage among the most urgent and high-profile crises of our time.
Consider yourself warned. Water will soon become the new carbon. Global Parching, as we’re calling it, is poised to give Global Warming a run for its money in terms of media coverage [...]

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Water is quickly becoming the new oil. It’s more scarce, thanks to droughts and waste. And our consumption habits have been called into question. This is the great water debate in three acts.
Act I: Message in a Bottle
Last summer, Fast Company magazine published Message in a Bottle. This superb article by Charles Fishman is one [...]

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