Max Gladwell

The mega-trends of social media and sustainability share plenty of the same DNA. The Arnold Palmer is an exceptional beverage. It takes two individual beverages, iced tea and lemonade, each very good in their own right, and creates an even better one. That’s how we feel about social media and green living i.e. sustainability. There [...]

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Two-thousand and eight could mark the year when the world shifts toward sustainability. The writing is on the proverbial wall. This year could be a watershed, one to earmark in the history books as the beginning of a worldwide transformation, specifically the US, where we start the march toward sustainability. But before we dive too [...]

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A climate change conference is compromised by absurdity and outright fraud, thus undermining the legitimate case for action. Dr. Gurminder Singh is an active and you might say ever present member of the Los Angeles green community. Among other roles and ventures, he is co-chairman of the Green Technology Institute. Today, Dr. Singh sits on [...]

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Santa Monica Community College offers six courses in “Environmental Living” It’s tough to remember the last time a piece of junk mail not only didn’t frustrate us but was actually a pleasure to receive. Just minutes ago, we arrived back to the office and went through the ritual weeding of junk from non-junk. (This despite [...]

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