Max Gladwell

The terms “green” and “sustainability” are often used as if they’re synonymous or interchangeable. This misconception confuses the issues and often leaves us arguing about minutiae when we should be discussing meaningful solutions.
If there is one key takeaway from our SXSW panel on accelerating sustainability through social media, it’s that there is a fundamental misunderstanding [...]

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A SXSW panel discussion about the nexus of social media and green living.
If you only see only one panel at this year’s South by Southwest (SXSW) Interactive conference, then see New Media in the Marketing Mix for Nonprofits and Activists with Beth Kanter on Sunday at 4:30 pm CT. But if you see two panels, [...]

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A classic yet timely TED presentation from award-winning scholar and author Jared Diamond.
Jared Diamond’s Collapse is one of the defining texts in the Max Gladwell ideal and worldview, which is why it has a permanent place in our “Recommended Reading” sidebar. Very simply, Collapse demonstrates how unsustainable living will, in fact, lead to a society’s [...]

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The financial crisis has sparked plenty of analysis and debate about its impact on the environment. We round up a list of different perspectives.

In our post titled The Time for Sustainability is Now, written in July, we speculated that high oil prices and the global economic meltdown (the meltdown before the meltdown) would trigger a [...]

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The mega-trends of social media and sustainability share plenty of the same DNA.
The Arnold Palmer is an exceptional beverage. It takes two individual beverages, iced tea and lemonade, each very good in their own right, and creates an even better one. That’s how we feel about social media and green living i.e. sustainability.
There is nothing [...]

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Two-thousand and eight could mark the year when the world shifts toward sustainability.
The writing is on the proverbial wall. This year could be a watershed, one to earmark in the history books as the beginning of a worldwide transformation, specifically the US, where we start the march toward sustainability.
But before we dive too deeply into [...]

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A climate change conference is compromised by absurdity and outright fraud, thus undermining the legitimate case for action.

Dr. Gurminder Singh is an active and you might say ever present member of the Los Angeles green community. Among other roles and ventures, he is co-chairman of the Green Technology Institute. Today, Dr. Singh sits on a [...]

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Santa Monica Community College offers six courses in “Environmental Living”
It’s tough to remember the last time a piece of junk mail not only didn’t frustrate us but was actually a pleasure to receive. Just minutes ago, we arrived back to the office and went through the ritual weeding of junk from non-junk. (This despite already [...]

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