Max Gladwell

NBC affiliate in San Jose, CA, does a spot on Causes

Berkeley is famous for having it’s own unique energy and for its commitment to social causes. Co-founder of the group “Causes” Joe Green said, “We think it captures the activist spirit a little bit.” At the company called “Causes,” a small but dedicated staff runs […]

[Read more →]

Chris Messina draws comparisons between Facebook and the former Soviet Union.
We’ve joined Umair Haque and others in both analyzing and finding fault with Facebook’s tactics, drawing our own lighthearted comparison to the Star Wars saga. In a recent blog post, Chris Messina draws inspiration from a Robert Kaplan quote and finds a compelling analogy between […]

[Read more →]

One year in, the venerable do-good widget reports on its progress.
Launched just a year ago, the ubiquitous Causes Application celebrates its first anniversary with an impressive performance report. The company says they’ve registered 12 million users who are now supporting more than 80,000 non-profit causes worldwide. $2.5 million has been raised for 19,445 different 501(c)(3) […]

[Read more →]

Best practices for building a MySpace profile for nonprofits and cause marketing.
There are many reasons to have a MySpace profile. It’s a means of socializing, marketing, and organizing. It’s a creative outlet and mode of self expression. For nonprofit organizations and cause marketers, it can also be a powerful tool. Since the platform is so […]

[Read more →]

How social networks can positively influence your behavior without you even realizing it. And vice versa.
Our parents had a pretty good insight when they warned us about “getting in with the wrong crowd” and how that troublemaking kid down the block could be a bad influence. A recent study finds that behavior among social groups, […]

[Read more →]

As a celebration of ourselves, it was OK. As a networking event, it fell flat.
We just received an email for a SurveyMonkey about a new LA green networking event we attended a couple weeks back. It’s hosted by Opportunity Green and branded as Room 367. It was promoted as a hip alternative for 20- and […]

[Read more →]

CreativeCitizen.com, The Green Wiki, Launches its Public Beta
We started testing Creative Citizen (CC) in private beta about a month ago. With a substantial redesign, the company announced its official beta launch today.
CC is based on wiki platform that enables users to post and adopt green solutions such as Avoid Bottled Water, Buy Local Food, and […]

[Read more →]

Taking a big-picture (read: galactic) view of the current social networking wars, we find apt analogies in the Skywalker saga.
We recently wrote about the developments in DataPortability i.e. the ability to free your personal data and profile information from social networks like MySpace and Facebook in order to utilize them throughout the Web. Google announced […]

[Read more →]

It’s good to be king. Until your subjects revolt and storm the castle. Our recommendation? Restructure as a nonprofit.
Facebook has come increasingly under fire on many fronts over the past couple weeks. Articles in Fortune, CNET, and a blog post by Umair Haque (part of a series) are criticizing the business model, the ad model, […]

[Read more →]

Baring it all in the name of green energy
OK, there’s no drunken teen nudity. Instead, it’s the spirit of drunken teen nudity that drives AlternativeEnergy.com’s new marketing effort: Girls Gone Green starring Jennifer Korbin.
It’s a new group created within the Alt-Energy social network, which is built on the Ning platform. To encourage participation, members are […]

[Read more →]