Max Gladwell

It’s good to be king. Until your subjects revolt and storm the castle. Our recommendation? Restructure as a nonprofit.
Facebook has come increasingly under fire on many fronts over the past couple weeks. Articles in Fortune, CNET, and a blog post by Umair Haque (part of a series) are criticizing the business model, the ad model, […]

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Baring it all in the name of green energy
OK, there’s no drunken teen nudity. Instead, it’s the spirit of drunken teen nudity that drives AlternativeEnergy.com’s new marketing effort: Girls Gone Green starring Jennifer Korbin.
It’s a new group created within the Alt-Energy social network, which is built on the Ning platform. To encourage participation, members are […]

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The Guardian makes the vital connection between Web 2.0 and the environment

These are the types of articles that make our job easy. With a little help from 13-year-old school children, The Guardian realizes the powerful nexus of social media and green living.
The second generation internet has fast become the most powerful tool the environment movement […]

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Tech giants unleash a torrent of new tools and features aimed at socializing the entire Web
Last week, Facebook announced it would open its walls with Facebook Connect:
“Users can take their friends with them wherever they go on the Web. It’s about giving users the ability to take their identity and friends with them around the […]

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All At Once social network drives membership through exclusive music downloads
As a member of the All At Once community, you can invite friends and get access to exclusive music downloads for free.
“Help spread the word about the All At Once community by passing an invitation on to 5 of your friends. We’ll give you a […]

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The Make a Difference Network is not just another celebrity-driven social networking play.

Actress Jessica Biel and her father, Jon Biel, are collaborating on the Make The Difference Network (MTDN). The site just launched in beta and already includes other high-profile celebs such as Jamie-Lynn Sigler, Karolina Kurkova, Dwayne “The Rock” Johnson, and Gabrielle Union.
Biel was […]

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The End of Suburbia, $200 Oil, Food Miles, Greenpeace Goes Nuclear, Global Cooling, The iPhone Social Network, Top 25 Blogs, That’s All for NAU, and GM Invests in Cellulosic Ethanol
1. It’s the End of Suburbia as You Know it
Business Week: The suburban landscape has been marred by foreclosures and half-built communities abandoned in the subprime […]

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Big Media dips its toe into “the nexus of social media and green living”
From the Chicago Tribune [with key links added]:
Online social networks used to be just gathering places for friends and long-lost acquaintances. Then the marketers arrived, followed by politicians and job recruiters, all looking to tap into a growing mass of young people […]

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As social responsibility and corporate citizenship become key factors in recruiting and retaining top talent, JustMeans steps in with a social network for this very purpose

“Just Means is a social media platform that rallies both companies and individuals around social responsibility.” That’s the pitch. We toured the platform with COO Kevin Long and discussed the […]

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Aegis Trust develops an application using Facebook and Google Maps to track and locate Darfur war criminals in Sudan.
From Aegis Trust:
On First Anniversary of ICC Darfur Indictments, Facebook joins hunt for war criminals.
Facebook, known for its trivia and embarrassing photos, is taking a serious turn this weekend with the launch on Sunday of the Wanted […]

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