Max Gladwell

Citizen journalism, open government, status updates, community building, information sharing, crowdsourcing, and the election of a President. Our children will inherit a world profoundly changed by the combination of technology and humanity that is social media. They’ll take for granted that their voices can be heard and that a social movement can be launched from [...]

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The terms “green” and “sustainability” are often used as if they’re synonymous or interchangeable. This misconception confuses the issues and often leaves us arguing about minutiae when we should be discussing meaningful solutions. If there is one key takeaway from our SXSW panel on accelerating sustainability through social media, it’s that there is a fundamental [...]

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A SXSW panel discussion about the nexus of social media and green living. If you only see only one panel at this year’s South by Southwest (SXSW) Interactive conference, then see New Media in the Marketing Mix for Nonprofits and Activists with Beth Kanter on Sunday at 4:30 pm CT. But if you see two [...]

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Social Media Panelist in Training We wrote this up last year to prepare one of our clients for a panel on social media and social entrepreneurship. The questions were sent from the moderator ahead of time. So if you ever have to serve on or moderate a panel about social media and social entrepreneurship, this [...]

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Breaking a story and sparking a groundswell doesn’t necessarily mean you’ll get the credit. A couple weeks ago we broke the story about an interesting fuel efficiency technology known as FastSkinz. We noted that it wasn’t often that we actually broke stories, as that’s not the focus of Max Gladwell, but this was one we’d [...]

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