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Entries Tagged as 'Social Media'

Google’s Social Media Buzz Kill

February 17th, 2010 by Max Gladwell · 6 Comments

Perhaps the search giant should have called it Google Drama? The controversy over Google’s latest social media product continues. Our initial review of Google Buzz concluded that it was a worthy effort in theory but that the brand and execution were lacking. With only a week’s worth of hindsight, we can say that it was […]

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Tags: Geolocation · Social Media

Google Buzz: A Worthy Effort With the Wrong Brand

February 10th, 2010 by Max Gladwell · 1 Comment

Google’s new foray into social media and geolocation is cool and innovative, but the Buzz probably won’t last. Have you tried Google Buzz? This new social media and geolocation product integrates with Gmail and works much like Twitter or FriendFeed as a way to share or broadcast status updates. You can also use it on […]

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Tags: Geolocation · Social Media

Sustainability Requires Continuing Dialogue

November 23rd, 2009 by bethbengtson · 9 Comments

It is our first guest post here at Max Gladwell and we are excited to be contributing to the thought leadership here. So why we chose this topic is that a surprisingly small percentage of the general public knows that a corporate conversation around sustainability even exists, let alone that they can participate in it. […]

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Tags: CSR · Marketing · Social Action · Social Media · Social Networking

Cluetrain 2.0 at SXSW – Can You Help?

August 25th, 2009 by Max Gladwell · No Comments

This is a re-post from Nick Aster of Triple Pundit. Please vote for our SXSW panel(s). Every March in Austin the South by Southwest Interactive Media conference kicks off. The event attracts thought leaders on a wide spectrum of technology, mostly digital. Think of it as junior TED conference with a lot more twittering. Despite […]

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Tags: Events · Social Media

Can Social Media Change Global Consciousness?

August 20th, 2009 by Max Gladwell · 1 Comment

This is a re-post from Mark Lovett of Global Patriot. Please vote for our SXSW panel. Social media continues to affect change at an ever increasing rate. Schools are built, water wells are dug, children are fed, and medicine saves lives – all because someone used social media to get the word out, raise money, […]

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Tags: Events · Social Media