Max Gladwell

Social media is a value exchange, and the exchange of value requires common currency. In 2008, we conducted social media workshops for a number of clients. Below is Part III of the full-day presentation (also see Part I and Part II). In Part III, we dive into the four types of social media currency. This [...]

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Social media is a value exchange, and the exchange of value requires common currency. In 2008, we conducted social media workshops for a number of clients. Below is Part II of the full-day presentation (also see Part I.). The second part of the workshop introduces the concept of a social economy—the economy in which social [...]

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Social media is a value exchange, and the exchange of value requires common currency. In 2008, we conducted social media workshops for a number of clients. Below is Part I of the full-day presentation. Admittedly, we encountered many blank stares when suggesting social media success amounted to trading in various types of non-cash currencies. For [...]

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This post was written by Rob Reed. He is the founder of MomentFeed, a location-based marketing, strategy, and technology firm. Location technologies are transforming how we experience, navigate, and ultimately better our world. From the global to the local, here are #10Ways geolocation is a positive force for good. Social media has changed the world. [...]

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Perhaps the search giant should have called it Google Drama? The controversy over Google’s latest social media product continues. Our initial review of Google Buzz concluded that it was a worthy effort in theory but that the brand and execution were lacking. With only a week’s worth of hindsight, we can say that it was [...]

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