Max Gladwell

CauseWired is a book about what we do. It is the nexus of social media and social good. It is a new term for the Max Gladwell nomenclature. One way to express the measure of a book for us can be the ratio of total pages to those we’ve flagged with the venerable dog ear. [...]

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Before activists and organizations can consider how to target and use blogs, they should first learn to listen and join the conversation. Our week began at Social Media Club (SMC), where the denizens of Web 2.0 media and marketing gathered to discuss and shape the way forward in this brave new world. On Wednesday, we [...]

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It’s possible that the power of social networking cuts both ways. Social networking sites like MySpace and Facebook (especially MySpace) have long been criticized for “enabling” child predators. The latest critique comes from Dr. Himanshu Tyagi, a British psychiatrist. According to a report by the BBC, Tyagi says that “people with active online identities might [...]

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Canadian filmmakers document the history and business practices of food giant Monsanto. We’ve covered Monsanto in the past. The company is squarely in the sights of AllergyKids.com’s Robyn O’Brien, who is writing a book on the topic of food allergies and the roles played by both government and companies like Monsanto. This documentary should contribute [...]

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Popular tech blog, ReadWriteWeb, discovers the nexus of social media and green living We’re detecting a powerful trend, one that inspired us to launch Max Gladwell and jump feet first into it. ReadWriteWeb posts today about “How to Use Social Media for Social Good”. The author, Sarah Perez, is clearly tracking some of the same [...]

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