Max Gladwell

It is our first guest post here at Max Gladwell and we are excited to be contributing to the thought leadership here. So why we chose this topic is that a surprisingly small percentage of the general public knows that a corporate conversation around sustainability even exists, let alone that they can participate in it. [...]

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Change.org grows traffic and improves engagement as a result of its new blogging strategy. In early October, Change.org re-launched its social action platform with a new blogging strategy. We immediately wrote that “Change.org Shifts Strategy to Blogging and Content.” The site was re0rganized around topical blogs for each of the causes such as global warming, [...]

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Blogging, social news, peer-to-peer philanthropy, microblogging, social networking, wikis, video sharing, and more. These are the new agents of change. Originally published on Sustainablog. Back in May, we penned the original 10 Ways to Change the World Through Social Media, and it’s been one of our most widely read posts. Though most of those first [...]

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Kiva.org empowers entrepreneurs in the first world to help lift fellow entrepreneurs out of poverty in the third world. Who is Max Gladwell? The simple answer is that it’s an ideal. And that ideal is grounded in the principles of capitalism and entrepreneurism as primary forces in solving our most pressing social and environmental problems. [...]

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Down with the cause in the down economy. Cause marketing is about more than doing good. It’s about maintaining competitive advantage. Editor’s Note: Max Gladwell is proud to welcome Tom Watson as our first-ever guest blogger. Tom is an entrepreneur, journalist, philanthropy consultant, and soon-to-be best-selling author of CauseWired: Plugging In, Getting Involved, Changing the [...]

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