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Change.org grows traffic and improves engagement as a result of its new blogging strategy.
In early October, Change.org re-launched its social action platform with a new blogging strategy. We immediately wrote that “Change.org Shifts Strategy to Blogging and Content.” The site was re0rganized around topical blogs for each of the causes such as global warming, immigration, [...]
Entries Tagged as 'Social Action'
Change.org’s New Content Strategy a Success
December 27th, 2008 by Max Gladwell · 10 Comments
Tags: Blogs · Marketing · Social Action
Ten (More) Ways to Change the World Through Social Media
October 20th, 2008 by Max Gladwell · 5 Comments
Blogging, social news, peer-to-peer philanthropy, microblogging, social networking, wikis, video sharing, and more. These are the new agents of change.
Originally published on Sustainablog.
Back in May, we penned the original 10 Ways to Change the World Through Social Media, and it’s been one of our most widely read posts. Though most of those first 10 are [...]
Tags: Social Action · Social Media
Blog Action Day: Kiva Pulls Entrepreneurs Out of Poverty
October 15th, 2008 by Max Gladwell · 3 Comments
Kiva.org empowers entrepreneurs in the first world to help lift fellow entrepreneurs out of poverty in the third world.
Who is Max Gladwell? The simple answer is that it’s an ideal. And that ideal is grounded in the principles of capitalism and entrepreneurism as primary forces in solving our most pressing social and environmental problems. Though [...]
Tags: Blogs · Entrepreneurs · Social Action
The Innovation Economy: Why Causes Will Matter More Than Ever
October 14th, 2008 by Tom Watson · 3 Comments
Down with the cause in the down economy. Cause marketing is about more than doing good. It’s about maintaining competitive advantage.
Editor’s Note: Max Gladwell is proud to welcome Tom Watson as our first-ever guest blogger. Tom is an entrepreneur, journalist, philanthropy consultant, and soon-to-be best-selling author of CauseWired: Plugging In, Getting Involved, Changing the World.
The [...]
Tags: Marketing · Social Action · Social Media
CauseWired: Plugging In, Getting Involved, Changing the World
October 7th, 2008 by Max Gladwell · 4 Comments
CauseWired is a book about what we do. It is the nexus of social media and social good. It is a new term for the Max Gladwell nomenclature.
One way to express the measure of a book for us can be the ratio of total pages to those we’ve flagged with the venerable dog ear. These [...]
Tags: Media · Social Action · Social Media
Green Blogs, New Media, and Social Change
August 1st, 2008 by Max Gladwell · 5 Comments
Before activists and organizations can consider how to target and use blogs, they should first learn to listen and join the conversation.
Our week began at Social Media Club (SMC), where the denizens of Web 2.0 media and marketing gathered to discuss and shape the way forward in this brave new world. On Wednesday, we attended [...]
Tags: Blogs · Social Action · Web 2.0
Social Networks A Double-Edged Sword
July 5th, 2008 by Max Gladwell · No Comments
It’s possible that the power of social networking cuts both ways.
Social networking sites like MySpace and Facebook (especially MySpace) have long been criticized for “enabling” child predators. The latest critique comes from Dr. Himanshu Tyagi, a British psychiatrist. According to a report by the BBC, Tyagi says that “people with active online identities might place [...]
Tags: Charity · Social Action · Social Networking
The World According to Monsanto
June 18th, 2008 by Max Gladwell · No Comments
Canadian filmmakers document the history and business practices of food giant Monsanto.
We’ve covered Monsanto in the past. The company is squarely in the sights of AllergyKids.com’s Robyn O’Brien, who is writing a book on the topic of food allergies and the roles played by both government and companies like Monsanto. This documentary should contribute significantly [...]
Tags: Health · Social Action
ReadWriteWeb Blogs the Nexus
May 22nd, 2008 by Max Gladwell · No Comments
Popular tech blog, ReadWriteWeb, discovers the nexus of social media and green living
We’re detecting a powerful trend, one that inspired us to launch Max Gladwell and jump feet first into it. ReadWriteWeb posts today about “How to Use Social Media for Social Good”. The author, Sarah Perez, is clearly tracking some of the same buzz [...]
Tags: Social Action · Web 2.0
Social Media for Social Good
May 20th, 2008 by Max Gladwell · 2 Comments
MediaPost columnist and SocialVibe CEO, Joe Marchese, writes about the nexus of social media and green living.
We’re honored to get a mention today in Marchese’s OnlineSPIN column, Social Media for Social Good. “Check out DoSomething.org and read Ten Ways to Change the World Through Social Media written by Max Gladwell.” We’ve excerpted from the column below after the jump.
If [...]
Tags: Social Action · Web 2.0
