Max Gladwell

A cautionary note to advertisers about text messaging as a marketing channel Have you ever registered a phone number with the national Do Not Call list? If so, then you’re more likely to agree that SMS is not a preferred channel for marketing messages. I use SMS as a communications channel between friends, family, and [...]

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Today’s social media and digital natives are in their 20s. The next generation will be location and smartphone native, and the impact will be even more profound. The disruptive effect of smartphones on media, communications, and commerce cannot be overstated. It is truly a revolution that will be felt in every corner of society. Smartphones represent [...]

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A unique spin on location-based social networking and gaming with a healthy dose of algorithmic utility Originally published on the MomentFeed Location Blog. Whrrl: Social Media Week LAView more presentations from Rob Reed. Whrrl offers the standard check-in feature made popular by Foursquare. It also offers the ability to upload photos around places (so does Gowalla). [...]

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Scan barcodes to unlock digital content, attach content, and receive promotional offers. Welcome to the product checkin. This was originally published on the MomentFeed Location Blog. Stickybits: Social Media Week LAView more presentations from Rob Reed. Stickybits is based on a relatively simple principle: turning objects into media. The company was featured in our 10 [...]

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Location-based gaming is more than a niche activity. It’s scaling and represents a tremendous opportunity for brands to encourage deep engagement with their products and places. MyTown: Social Media Week LAView more presentations from Rob Reed. MyTown is a location-based game from parent company Booyah. The company’s founders have games like World of Warcraft to [...]

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