Max Gladwell

It is our first guest post here at Max Gladwell and we are excited to be contributing to the thought leadership here. So why we chose this topic is that a surprisingly small percentage of the general public knows that a corporate conversation around sustainability even exists, let alone that they can participate in it. [...]

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A clever new brand challenges consumerism with a line of ethically sourced products and an ironic message: use less. How many consumers does it take to wreck a planet? More importantly, how many people will it take to fix it? It might seem like semantics, but there’s a fundamental difference between people and consumers. As [...]

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When starting a new business, we can’t emphasize enough the importance of defining your market and focusing your efforts. Business ideas often start with simple truths that define the business opportunity. If you’re writing a plan for a sock company, it might be that everyone has feet. It implies that your market is potentially everyone. [...]

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Where the company is green and socially responsible…but that’s not something they like to talk about it. To illustrate this point, we’re pulling from the mental archives. When we read this Business Week article just about a year ago, it stuck in our minds as an exceptionally savvy example of green marketing and PR. It’s [...]

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Social media experts project the year to come. These are the best of the best social media predictions for 2009. The annual ritual of prognosticating is in full swing, and there’s only a few days left before the deadline. We’re trailing slightly behind, but we’ll be sure to catch up. These are the best of [...]

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