Max Gladwell

The upcoming Geo-Loco conference has one question for attendees: Is Location a Business or Feature? We’ll be attending the first annual Geo-Loco conference in San Francisco on July 21st of this month. The event will focus on the intersection of marketing and location-based services (LBS) such as Foursquare and Gowalla. Organizers of the event describe [...]

[Read more →]

When a business proposition tries to do too much for too many, it can tend to do very little for very few. There are a number of principles we apply in shaping business ideas, models, and strategies. We’ve written about the importance of focus in terms of marketing. It’s also essential that the model and [...]

[Read more →]

It is our first guest post here at Max Gladwell and we are excited to be contributing to the thought leadership here. So why we chose this topic is that a surprisingly small percentage of the general public knows that a corporate conversation around sustainability even exists, let alone that they can participate in it. [...]

[Read more →]

A clever new brand challenges consumerism with a line of ethically sourced products and an ironic message: use less. How many consumers does it take to wreck a planet? More importantly, how many people will it take to fix it? It might seem like semantics, but there’s a fundamental difference between people and consumers. As [...]

[Read more →]

When starting a new business, we can’t emphasize enough the importance of defining your market and focusing your efforts. Business ideas often start with simple truths that define the business opportunity. If you’re writing a plan for a sock company, it might be that everyone has feet. It implies that your market is potentially everyone. [...]

[Read more →]