Max Gladwell

Facebook expands its Places product by opening its API and adding a Deals feature. What does this mean for LBS? Originally posted on the MomentFeed Location Blog. Facebook debuted Places back in August. This added the social gesture of “checking in” to its iPhone and mobile Web apps. It was huge news for LBS, but [...]

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The one simple feature all location-based services should have in common: a business thank-you message The location-based services (LBS) space is remarkably fragmented, and the forces at work here are many. The geographic nature of these services creates hot spots, most notably in urban areas but also in the regions where the companies were founded. [...]

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A cautionary note to advertisers about text messaging as a marketing channel Have you ever registered a phone number with the national Do Not Call list? If so, then you’re more likely to agree that SMS is not a preferred channel for marketing messages. I use SMS as a communications channel between friends, family, and [...]

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Scan barcodes to unlock digital content, attach content, and receive promotional offers. Welcome to the product checkin. This was originally published on the MomentFeed Location Blog. Stickybits: Social Media Week LAView more presentations from Rob Reed. Stickybits is based on a relatively simple principle: turning objects into media. The company was featured in our 10 [...]

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Location-based gaming is more than a niche activity. It’s scaling and represents a tremendous opportunity for brands to encourage deep engagement with their products and places. MyTown: Social Media Week LAView more presentations from Rob Reed. MyTown is a location-based game from parent company Booyah. The company’s founders have games like World of Warcraft to [...]

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