Max Gladwell

Don’t strew me with Tweets when I’m dead. When Death claims the light of my brow, No flowers of life will cheer me: instead, You may give my Tweets now! Last week it was Apple. This week, the crisis of faith ripples through the Twittersphere as “followers” mysterious disappear into the micro-blogging abyss…only to reappear [...]

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Gather ye Tweets while ye may, Old Time is still a-flying: And this same Tweet that smiles to-day, To-morrow will be dying. Max School Bus rolls into the Twittersphere. Members of Congress Twittering from the House floor…it’s CSPAN in 140 characters or less. Blogher conference gets PR flaks all hot and bothered about unraveling America’s [...]

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The Tweet is a Tweet, And was always a Tweet. But now the theory goes, That the Plurk’s a Tweet, And the Pownce is, and so’s The Jaiku, I suppose. The dear only knows, What will next prove a Tweet. You, of course, are a Tweep–But were always a Tweep. Tweetdeck makes the rounds as [...]

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What’s in a name? That which we call a Tweet, by any other name would smell as sweet. TONIGHT: Wal-Mart joins the buy-local movement, courts all of us “scuppies” who ritually shop at Whole Foods. A mom presents her son with his first paradox: you cannot finish the Neverending Story. Armed with a new strategy, [...]

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We got 22 Tweets and a problem ain’t one. We’ve known all along that a triple espresso every morning is good for us…followed by Green Drinks in the evening, especially if you’re upside down on a mortgage in this hitting-new-lows-every-quarter housing market. Does social media cause ADD? What were we saying? Oh yeah, time to [...]

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A roundup of Tweets that matter to us. Profiling the ways of the Green SEO; Testing Twitterfone, How are YOU making a difference?; Should the poor care about green?; Firefox 3 week; SocialVibe sends its first Tweet; Al Gore endorses Obama; and more. If you don’t follow Max Gladwell, then the terrorists win.  

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What if all of our social media activity could be aggregated and quantified to determine our carbon footprint in real time? A FriendFeed for our footprint. Originally from Green Monk by Tom Rafferty: “I come from a Social Media background. I use blogs, Social Networks, Microblogs, Photo Sharing sites, Video Sharing sites, Livecasting apps, Social [...]

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Our weekly, relevant roundup from the microblogosphere. The pre-celebration of an Obama presidency; Sergey in space; McCain’s social network; Green-collar job security; Green home tips from Seventh Generation; The wisdom of a 7-year-old; A record tab at Whole (Paycheck) Foods; Smart is the new Green; Floating garbage dump in the Pacific, and more. Follow Max [...]

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Oh, the people you’ll meet…and find when you send the right signals. One of our mantras as bloggers and social media marketers is to “be a beacon”. (Not be confused with Facebook’s failed Beacon advertising platform.) The beacon approach is a fundamental principle of social media. In our case, Max Gladwell is a beacon for [...]

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Green your lawn, Curious George, Stephen Colbert, Green Shopping, Rising food and gas prices, Plurk, Fresh-and-Easy, and more… It’s been a rough and tumble week for the microblogging and lifestreaming service. Robert Scoble scored a live video interview with the founders, who explained what was going on with all of the outages. It’s going to [...]

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