Max Gladwell

Global Warming is about to give way to Global Parching, sharing the international stage among the most urgent and high-profile crises of our time. Consider yourself warned. Water will soon become the new carbon. Global Parching, as we’re calling it, is poised to give Global Warming a run for its money in terms of media [...]

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New “Burma Viral” ad delivers a flowery payload As a counterpoint to the celebrity-driven Burma Can’t Wait campaign, a new spot takes a more dramatic and empathetic approach.  

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Will Farrell, Jennifer Aniston, Woody Harrelson, and others speak out against the human rights atrocities in Burma With comparisons to ending apartheid in South Africa and freeing Nelson Mandela, the U.S. Campaign for Burma draws support from major celebrities to take action.  

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Big Media dips its toe into “the nexus of social media and green living” From the Chicago Tribune [with key links added]: Online social networks used to be just gathering places for friends and long-lost acquaintances. Then the marketers arrived, followed by politicians and job recruiters, all looking to tap into a growing mass of [...]

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Aegis Trust develops an application using Facebook and Google Maps to track and locate Darfur war criminals in Sudan. From Aegis Trust: On First Anniversary of ICC Darfur Indictments, Facebook joins hunt for war criminals. Facebook, known for its trivia and embarrassing photos, is taking a serious turn this weekend with the launch on Sunday [...]

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