Max Gladwell

How social networks can positively influence your behavior without you even realizing it. And vice versa. Our parents had a pretty good insight when they warned us about “getting in with the wrong crowd” and how that troublemaking kid down the block could be a bad influence. A recent study finds that behavior among social [...]

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Supply shortages and high prices only tell part of the food crisis story. The recent headlines on the global food crisis focus on riots in poverty-stricken countries like Nigeria, most often skewering corn ethanol as the scapegoat. Our response is largely to look at rising energy prices and demand from the developing economies of China [...]

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The global food crisis runs deeper than a simple supply issue. Especially in the United States, it is a major health concern. Following is an excerpt from an AllergyKids.com article. We encourage you to read it in full. Though we’re not entirely in agreement about corn ethanol having as much to do with commodity prices [...]

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SunChips launches new social media campaign with solar message and Facebook widget If you’ve visited green- and healthy-living sites, you may have seen SunChips ads…assuming you don’t tune out online advertising altogether. The company’s marketing has consistently targeted this demographic. Today, SunChips announces a new social media campaign through Facebook that promotes the use of [...]

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Earth Day 2008: Free concerts are nice. But the green landscape is being transformed by markets and social media. My first Earth Day celebration was in 1990 in Central Park for the 20th anniversary event. For better or worse, it was was my introduction to green. This was senior year of high school, and an [...]

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