Max Gladwell

Charity-driven social media platform recruits bloggers in an effort to raise awareness and donations for Stand Up To Cancer (SU2C). We’ve been working with SocialVibe over the past couple months (that’s a disclosure, in case you missed it), specifically on its marketing and social media strategies. Prior to this, we blogged about SocialVibe here and [...]

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Water is quickly becoming the new oil. It’s more scarce, thanks to droughts and waste. And our consumption habits have been called into question. This is the great water debate in three acts. Act I: Message in a Bottle Last summer, Fast Company magazine published Message in a Bottle. This superb article by Charles Fishman [...]

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Max Gladwell launches new blog aimed at the issues of health in education environments. MaxSchoolBus.com is “the nexus of health and education.” It is our second blog project, and it will cover a broad range of health issues as they relate to educational environments…such as riding school buses. Prior to Max Gladwell, we worked on [...]

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You’ll seldom sway a global warming skeptic. Never fear. There’s another way to get there from here. We introduced this series with a post about debating etiquette and tactics. It’s not about winning the debate or proving your opponent wrong. With global warming, it’s about persuasive arguments that can rally them to the cause. First, [...]

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Canadian filmmakers document the history and business practices of food giant Monsanto. We’ve covered Monsanto in the past. The company is squarely in the sights of AllergyKids.com’s Robyn O’Brien, who is writing a book on the topic of food allergies and the roles played by both government and companies like Monsanto. This documentary should contribute [...]

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