Max Gladwell

Charity-driven social media platform recruits bloggers in an effort to raise awareness and donations for Stand Up To Cancer (SU2C).
We’ve been working with SocialVibe over the past couple months (that’s a disclosure, in case you missed it), specifically on its marketing and social media strategies. Prior to this, we blogged about SocialVibe here and here. [...]

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Water is quickly becoming the new oil. It’s more scarce, thanks to droughts and waste. And our consumption habits have been called into question. This is the great water debate in three acts.
Act I: Message in a Bottle
Last summer, Fast Company magazine published Message in a Bottle. This superb article by Charles Fishman is one [...]

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Max Gladwell launches new blog aimed at the issues of health in education environments.
MaxSchoolBus.com is “the nexus of health and education.” It is our second blog project, and it will cover a broad range of health issues as they relate to educational environments…such as riding school buses.
Prior to Max Gladwell, we worked on the Citizen’s [...]

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You’ll seldom sway a global warming skeptic. Never fear. There’s another way to get there from here.
We introduced this series with a post about debating etiquette and tactics. It’s not about winning the debate or proving your opponent wrong. With global warming, it’s about persuasive arguments that can rally them to the cause. First, let’s [...]

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Canadian filmmakers document the history and business practices of food giant Monsanto.
We’ve covered Monsanto in the past. The company is squarely in the sights of AllergyKids.com’s Robyn O’Brien, who is writing a book on the topic of food allergies and the roles played by both government and companies like Monsanto. This documentary should contribute significantly [...]

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Channel seeks to battle brain disease and educate the public about neurodegenerative illness.
SAN FRANCISCO, CA — JUNE 16, 2008 — YouTube and The University of California, San Francisco (UCSF) today collaboratively launched a comprehensive Internet video channel dedicated to the improved understanding of incurable neurodegenerative brain diseases. The multimedia offering represents the latest step by [...]

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Stephen Colbert makes a case that airlines should charge by the pound.

“Pay by the pound just like ground round. Being forced to weigh in every time you have to travel will be great motivation to lose that spare tire…not to mention your surplus ass. It’s embarrassing enough when your doctor tells you to get [...]

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In this era of dear oil, every pound counts.
Anyone who’s ever flown on small aircraft knows the importance of weight. They tally both luggage and passengers, which dictates how much fuel the plane will need and probably tells the pilot a thing or two about takeoff and landing. As the price of oil climbs, airlines [...]

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In what other ways can high energy costs be a good thing?
We’ve posted a few times on this topic, most recently about the idiot tax paid by Hummer drivers and anyone who owns stock in the Big 3 automakers. The reverberations of $4/gallon gasoline are incredibly profound, especially for a society that’s built on cheap [...]

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Niche networks offer support, community, and connections for those living with diabetes.
If you need further proof that social media is bringing us closer together and improving our quality of life, look no further than Tu Diabetes and Diabetic Connect.
Tu Diabetes
Palo Alto, CA — TuDiabetes.com, a social network for people touched by diabetes dubbed “MySpace on [...]

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