Max Gladwell

The better and greener choice is not always clear. Thankfully, we have the social web.
PARDON US FOR YELLING, BUT THERE’S JUST TOO MUCH GREEN NOISE! COME INSIDE! LET’S TALK ABOUT IT!
According to recent studies by the National Marketing Institute (NMI) and marketing firm BBMG, together with articles published in The New York Times and Leading […]

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The “Toxic Texan” tries to bolster a legacy that will otherwise go down as the worst presidency in the history of these United States. Let the greenwashing begin.
Firmly into the lame duck chapter of George W. Bush’s ill-fated presidency, it appears that he’s hoping to scrape together something–anything–positive to be remembered by. Until now, as […]

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Three presentations came across our media transom this week: A Greenwashing Guide (not a how-to), A Primer on Social Media, and Morgan Stanley’s Latest “Internet Trends”
These are written primarily for an enterprise audience i.e. for those wanting to stay informed on social media and green living from a business perspective. And since most of us […]

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