Max Gladwell

By Tom Savage of Bright Green Talent, Tip the Planet and Simpletom I’ve often said that the environmental movement needs convenient actions, not inconvenient truths. Said differently, many of us have a sincere ‘will’ to change our planet, but are not not sure of the most effective ‘way’ to do so. When you couple this with the [...]

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A natural consequence of technological innovation is that it produces green results. Does that make the innovation green? Or is that just the nature of true innovation? Editor’s note: This is our first guest post for Pop!Tech. We’re living in the dawn of the new green age. Corporate leaders, school teachers, politicians, and the media [...]

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Stephen Colbert gets into bed with Big Oil and celebrates the lifting of the ban on offshore drilling with a new ad campaign. Now that the Congressional ban on offshore drilling has been lifted, Stephen Colbert and the Prescott Oil Company wants to drill, baby, drill. Colbert hailed the lifting of the ban as a [...]

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The better and greener choice is not always clear. Thankfully, we have the social web. PARDON US FOR YELLING, BUT THERE’S JUST TOO MUCH GREEN NOISE! COME INSIDE! LET’S TALK ABOUT IT! According to recent studies by the National Marketing Institute (NMI) and marketing firm BBMG, together with articles published in The New York Times [...]

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The “Toxic Texan” tries to bolster a legacy that will otherwise go down as the worst presidency in the history of these United States. Let the greenwashing begin. Firmly into the lame duck chapter of George W. Bush’s ill-fated presidency, it appears that he’s hoping to scrape together something–anything–positive to be remembered by. Until now, [...]

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