Max Gladwell

A natural consequence of technological innovation is that it produces green results. Does that make the innovation green? Or is that just the nature of true innovation?

Editor’s note: This is our first guest post for Pop!Tech.
We’re living in the dawn of the new green age. Corporate leaders, school teachers, politicians, and the media are all [...]

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Stephen Colbert gets into bed with Big Oil and celebrates the lifting of the ban on offshore drilling with a new ad campaign.
Now that the Congressional ban on offshore drilling has been lifted, Stephen Colbert and the Prescott Oil Company wants to drill, baby, drill.
Colbert hailed the lifting of the ban as a tremendous success, [...]

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The better and greener choice is not always clear. Thankfully, we have the social web.
PARDON US FOR YELLING, BUT THERE’S JUST TOO MUCH GREEN NOISE! COME INSIDE! LET’S TALK ABOUT IT!
According to recent studies by the National Marketing Institute (NMI) and marketing firm BBMG, together with articles published in The New York Times and Leading [...]

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The “Toxic Texan” tries to bolster a legacy that will otherwise go down as the worst presidency in the history of these United States. Let the greenwashing begin.
Firmly into the lame duck chapter of George W. Bush’s ill-fated presidency, it appears that he’s hoping to scrape together something–anything–positive to be remembered by. Until now, as [...]

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Three presentations came across our media transom this week: A Greenwashing Guide (not a how-to), A Primer on Social Media, and Morgan Stanley’s Latest “Internet Trends”
These are written primarily for an enterprise audience i.e. for those wanting to stay informed on social media and green living from a business perspective. And since most of us [...]

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