Max Gladwell

SRB Marketing’s “Green Social Networks” report fails to distinguish between blogs, portals, and social networks. When we spotted the headline “Top 5 Green Social Networks” in the LOHAS email newsletter, it obviously piqued our interest. After all, Max Gladwell is the nexus of social media and green living. This is our beat. But when we [...]

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Keetsa is an eco-friendly mattress company with a blog. Or is it a blog with an eco-friendly mattress company? Stealing a page from television blogger and comedian Stephen Colbert, this is our first in a potentially endless series of blog profiles and/or interviews. For us, blogging is at the heart of social media. Blogs facilitate [...]

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Without a serious shift in government policy and regulation, our individual efforts could be for naught. Plus, we call for a ban on any statement that starts with “If everyone…” The cliché takes many forms. We’re lead to believe that small changes add up to big impacts. Green media is full of impressive facts and [...]

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Top 10 ways that high gas prices are good for America and the World…despite being bad. Part 1 counted down from Hummer hubris to suburban exodus. Now for the final five… 5. Local goods are more competitive: Until now, buying local was an ethical choice that came with added cost. Last week, Wal-Mart announced that [...]

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EcoURLs adds a new green layer to major social news sites. Social news sites are integral to the social web. They level the media playing field, giving smaller publishers, such as bloggers, an equal shot in generating attention and traffic to their sites. They also democratize news such that Big Media no longer dictates what [...]

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