Max Gladwell

We huddle up with Dan Gill and his team to learn more about how the act of Huddling can make the world a better place. It rhymes with cuddle and it’s not all that far removed (in a virtual sense), save for the sweating and awkward placement of one arm. Huddler is a broad, wiki-based [...]

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Sommer Poquette is the “sexy, sassy, and fun” blogger behind Green & Clean Mom. It’s safe to say we’re in the midst of a mom blog revolution. Several months ago, this uprising inspired us to write Hell Hath No Fury Like a Mom with a Blog. The headline set the tone as somewhat, shall we [...]

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We’re all scrambling to figure out Generation Y. Turns out they have specific green-brand preferences and want to work for eco-friendly companies. Yesterday, Max Gladwell was cited in a Huffington Post story about Generation Y’s 15 Favorite Eco-friendly Brands. “The young demographic favored fifteen green brands: Apple, Whole Foods, Trader Joe’s, Toyota, Honda, Google, Aveda, [...]

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Water is quickly becoming the new oil. It’s more scarce, thanks to droughts and waste. And our consumption habits have been called into question. This is the great water debate in three acts. Act I: Message in a Bottle Last summer, Fast Company magazine published Message in a Bottle. This superb article by Charles Fishman [...]

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Stephen Colbert takes a curiously serious approach to an interview with The Green Lantern’s Brendan Koerner. We’ve written about the conundrums faced by consumers in Indecision Green, where making the green or greener choice isn’t always clear. This includes everything from biofuel to light bulbs and the supreme question: paper or plastic? Stephen Colbert invites [...]

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