Max Gladwell

We huddle up with Dan Gill and his team to learn more about how the act of Huddling can make the world a better place. It rhymes with cuddle and it’s not all that far removed (in a virtual sense), save for the sweating and awkward placement of one arm. Huddler is a broad, wiki-based [...]

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Sommer Poquette is the “sexy, sassy, and fun” blogger behind Green & Clean Mom. It’s safe to say we’re in the midst of a mom blog revolution. Several months ago, this uprising inspired us to write Hell Hath No Fury Like a Mom with a Blog. The headline set the tone as somewhat, shall we [...]

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We’re all scrambling to figure out Generation Y. Turns out they have specific green-brand preferences and want to work for eco-friendly companies. Yesterday, Max Gladwell was cited in a Huffington Post story about Generation Y’s 15 Favorite Eco-friendly Brands. “The young demographic favored fifteen green brands: Apple, Whole Foods, Trader Joe’s, Toyota, Honda, Google, Aveda, [...]

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Water is quickly becoming the new oil. It’s more scarce, thanks to droughts and waste. And our consumption habits have been called into question. This is the great water debate in three acts. Act I: Message in a Bottle Last summer, Fast Company magazine published Message in a Bottle. This superb article by Charles Fishman [...]

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Stephen Colbert takes a curiously serious approach to an interview with The Green Lantern’s Brendan Koerner. We’ve written about the conundrums faced by consumers in Indecision Green, where making the green or greener choice isn’t always clear. This includes everything from biofuel to light bulbs and the supreme question: paper or plastic? Stephen Colbert invites [...]

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SRB Marketing’s “Green Social Networks” report fails to distinguish between blogs, portals, and social networks. When we spotted the headline “Top 5 Green Social Networks” in the LOHAS email newsletter, it obviously piqued our interest. After all, Max Gladwell is the nexus of social media and green living. This is our beat. But when we [...]

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Keetsa is an eco-friendly mattress company with a blog. Or is it a blog with an eco-friendly mattress company? Stealing a page from television blogger and comedian Stephen Colbert, this is our first in a potentially endless series of blog profiles and/or interviews. For us, blogging is at the heart of social media. Blogs facilitate [...]

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Without a serious shift in government policy and regulation, our individual efforts could be for naught. Plus, we call for a ban on any statement that starts with “If everyone…” The cliché takes many forms. We’re lead to believe that small changes add up to big impacts. Green media is full of impressive facts and [...]

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Top 10 ways that high gas prices are good for America and the World…despite being bad. Part 1 counted down from Hummer hubris to suburban exodus. Now for the final five… 5. Local goods are more competitive: Until now, buying local was an ethical choice that came with added cost. Last week, Wal-Mart announced that [...]

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EcoURLs adds a new green layer to major social news sites. Social news sites are integral to the social web. They level the media playing field, giving smaller publishers, such as bloggers, an equal shot in generating attention and traffic to their sites. They also democratize news such that Big Media no longer dictates what [...]

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