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Digg Green Creative CitizenA clever new brand challenges consumerism with a line of ethically sourced products and an ironic message: use less.
How many consumers does it take to wreck a planet? More importantly, how many people will it take to fix it?
It might seem like semantics, but there’s a fundamental difference between people and consumers. As marketers, we [...]
Tags: Green Living · Marketing
Editor’s note: This is the first guest post from Paul “GreenSmith” Smith, a sustainability consultant and prolific green business blogger. Paul is a longtime friend of Max Gladwell and writes frequently for Triple Pundit and Ecopreneurist, two of our favorite blogs. But the easiest way to reach the legendary GreenSmith is to follow him on [...]
Tags: Green Living · Media
Zumbox delivers digital mail to physical addresses and provides a viable alternative to the good ol’ U.S. Postal Service. It saves trees, saves money, and reduces emissions. It’s also more secure.
Start-up company Zumbox entered its public beta this week, just in time for Christmas. According to the company, “Zumbox is a paperless postal service that [...]
Tags: Entrepreneurs · Green Living · Web 2.0
Max Gladwell founder Rob Reed will participate in a presentation workshop at Opportunity Green 2008.
Max Gladwell has been invited to present at the Opportunity Green conference on November 8th and 9th at UCLA. We’re honored to be participating in a workshop-style panel with esteemed colleagues Michael Leifer of SWIRL, Ben Black of New Cycle Capital, [...]
Tags: Entrepreneurs · Events · Green Living
The ripple effect of the housing crisis is sending untold tons of valuable goods and materials to landfills. Opportunities abound for eco entrepreneurs.
Southern California is one of the epicenters of the foreclosure crisis and mortgage meltdown. Thousands of families are being forced out of their homes or else they’re just walking away. As tragic as [...]
Tags: Entrepreneurs · Green Living · Recycling
Max Gladwell sends top thought leaders in “the nexus of social media and green living” to cover the West Coast Green conference.
We’re sending Creative Citizen co-founders Scott Badenoch and Argam DerHartunian to San Jose, California, to cover the West Coast Green conference and expo for Max Gladwell. West Coast Green is one of the largest [...]
Tags: Events · Green Living · Lifestreaming
The global phenomenon known as Green Drinks is a lot like social networking, only in the real world. How crazy is that?
It often seems like Max Gladwell exists not at the nexus of social media and green living but rather in the parallel worlds. We often attend networking events for each of these markets, and [...]
Tags: Green Living · Social Networking
Raz Godelnik provides salvation to an industry that wastes as much as it enlightens. Books, trees, and a blog to tie it all together.
Eco-Libris is the best kind of idea: simple. Offset every book by planting a tree, thus restoring harmony to the forests and publishing industry. We sat down with founder Raz Godelnik to [...]
Tags: Entrepreneurs · Green Living
EcoFlip offers free classified ads and personals for the sustainable set.
We’ve seen various takes on the MySpace of green and the Digg of green. The business models of social media invariably lend themselves to niche applications, and Craig’s List is no exception.
Craig’s List is one of those indispensable resources that transcends its basic role as [...]
Tags: Green Living · Recycling
We huddle up with Dan Gill and his team to learn more about how the act of Huddling can make the world a better place.
It rhymes with cuddle and it’s not all that far removed (in a virtual sense), save for the sweating and awkward placement of one arm. Huddler is a broad, wiki-based platform [...]
Tags: Entrepreneurs · Green Living · Wiki
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The Nexus of Social Media and Green Living
