Max Gladwell

New community site provides a forum for green judgment
Am I Green or Not? You decide. If you recall the popular “Hot or Not” rating site from earlier in the decade, this new online community takes a similar approach in the green space. You can create a profile for yourself or for any person, group, or […]

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Celebrity moms speak about how their going green for their families and the environment

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The End of Suburbia, $200 Oil, Food Miles, Greenpeace Goes Nuclear, Global Cooling, The iPhone Social Network, Top 25 Blogs, That’s All for NAU, and GM Invests in Cellulosic Ethanol
1. It’s the End of Suburbia as You Know it
Business Week: The suburban landscape has been marred by foreclosures and half-built communities abandoned in the subprime […]

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Max Gladwell’s Tweets of the Week for May 3, 2008. Plus, a new Twitter tag for Green Streaming.
Below are a handful of Tweets that we favored over the past few days because they provide relevant links, thoughts, and ideas. If you don’t already, feel free to follow Max Gladwell on Twitter. And if you don’t […]

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The founders of Method publish a book and promote it through YouTube

We’re huge fans of Method. It’s not only “the world’s largest eco-friendly home brand” but a success story in social media marketing. The vast majority of the company’s branding and marketing has taken place through its website and various web channels, including YouTube. Method […]

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From Earth2Tech:
Can Twitter help you turn your lights off? IBM’s “Master Inventor” Andy Stanford-Clark has rigged up his home to twitter its energy use, and if you follow the tweets you can see in real time when Stanford-Clark has turned his lights and fountain off or on and whether he has an “unusually high electricity […]

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You can now browse, discover, and deploy do-good widget applications on MySpace. We look at Causes, EcoPerks, My Favorite Nonprofits, and SocialVibe.

MySpace on Thursday launched an application gallery where users can browse and integrate various applications into their MySpace home page and profile. Within the Causes category, you’ll find 30 different applications to choose from, […]

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Google adds new mass transit, green building, and education features to celebrate Earth Day
Following last week’s announcement of an ongoing Earth Day donation campaign from Google Checkout and a batch of new Google Transit cities, Google offers more ways for Google users to “go green.” Starting today, Google Transit is now available in San Francisco, […]

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Earth Day 2008: Free concerts are nice. But the green landscape is being transformed by markets and social media.
My first Earth Day celebration was in 1990 in Central Park for the 20th anniversary event. For better or worse, it was was my introduction to green.
This was senior year of high school, and an impressive roster […]

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A new “green-themed” print magazine, written primarily for women, will debut later this year with support from eco-celebrities Ed and Rachelle Begley. Rachelle graces the first cover of Positively Green. Two dollars of the subscription price goes to your eco-charity of choice, but there’s no mention that we could find about whether it will use […]

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