Max Gladwell

THE ECONOMIST paints an upbeat picture about a clean-energy future that is less dependent on fossil fuels. All it will take is some good policy, a realistic approach, and entrepreneurs eager to build wealth and change the world. One way or another, everything is riding on energy. Hanging in the balance is our health, the [...]

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StopGlobalWarming.org hits the magic number. How did they do it? The nonprofit organization StopGlobalWarming.org (SGW) launched well ahead of the curve in terms of taking action on the climate crisis and using social media to build support. Founded by activist and producer Laurie David, the site went live on Earth Day 2004. The mission was [...]

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What if all of our social media activity could be aggregated and quantified to determine our carbon footprint in real time? A FriendFeed for our footprint. Originally from Green Monk by Tom Rafferty: “I come from a Social Media background. I use blogs, Social Networks, Microblogs, Photo Sharing sites, Video Sharing sites, Livecasting apps, Social [...]

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Bridging the divide between global warming’s denizens and deniers. The debate over global warming and whether to do anything about it is far from over. Despite a global consensus on the subject and a hit movie, there is still sufficient resistance to derail a relatively toothless climate change bill. It’s downright frightening to realize the [...]

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Venerable footwear maker and CSR leader Timberland taps startup Changents for a new social media campaign. The Timberland Company and social media start-up Changents today unveiled a new online experience where ordinary people can team up with extraordinary environmental “Change Agents” from around the world to advance the green revolution together. “We started Changents to [...]

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