Max Gladwell

You’ll seldom sway a global warming skeptic. Never fear. There’s another way to get there from here.
We introduced this series with a post about debating etiquette and tactics. It’s not about winning the debate or proving your opponent wrong. With global warming, it’s about persuasive arguments that can rally them to the cause. First, let’s […]

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Jon Stewart skewers the Bush Administration, once again. This time on its absurd and irresponsible handling of climate change.

“The White House avoided implementing the EPA’s recommendations [on global warming] by informing the agency they would not open the email. The White House is treating the American environmental policy like a spam boner pill ad!”

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Whereas social media harnesses the wisdom of the crowd, this nightclub harnesses its kinetic energy.
A new eco nightclub is scheduled to open on July 10th in Britain that will be powered by renewable energy. Are they purchasing renewable energy certificates (RECs)? Hardly. According to the owner, 60% of the power needed to run the club […]

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THE ECONOMIST paints an upbeat picture about a clean-energy future that is less dependent on fossil fuels. All it will take is some good policy, a realistic approach, and entrepreneurs eager to build wealth and change the world.
One way or another, everything is riding on energy. Hanging in the balance is our health, the environment, […]

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StopGlobalWarming.org hits the magic number. How did they do it?
The nonprofit organization StopGlobalWarming.org (SGW) launched well ahead of the curve in terms of taking action on the climate crisis and using social media to build support. Founded by activist and producer Laurie David, the site went live on Earth Day 2004. The mission was to […]

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What if all of our social media activity could be aggregated and quantified to determine our carbon footprint in real time? A FriendFeed for our footprint.
Originally from Green Monk by Tom Rafferty:
“I come from a Social Media background. I use blogs, Social Networks, Microblogs, Photo Sharing sites, Video Sharing sites, Livecasting apps, Social bookmarking sites […]

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Bridging the divide between global warming’s denizens and deniers.
The debate over global warming and whether to do anything about it is far from over. Despite a global consensus on the subject and a hit movie, there is still sufficient resistance to derail a relatively toothless climate change bill. It’s downright frightening to realize the […]

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Venerable footwear maker and CSR leader Timberland taps startup Changents for a new social media campaign.
The Timberland Company and social media start-up Changents today unveiled a new online experience where ordinary people can team up with extraordinary environmental “Change Agents” from around the world to advance the green revolution together.

“We started Changents to give a […]

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What if we all subscribed to a personal carbon cap? Carbon Limited puts this to the test with a new program that’s centered on a personal cap-and-trade social network.
Some of us are conscious of our respective carbon footprints. A smaller number knows what they mean in any sort of context, and fewer so realize the […]

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Sen. Barack Obama’s statement on the Climate Change Bill
“As this week’s debate on climate change has unfolded, the American people and those watching us around the world had every reason to hope that we would act. Every credible scientist and expert believes action is necessary. This is critical and long overdue legislation that […]

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