Max Gladwell

The upcoming Geo-Loco conference has one question for attendees: Is Location a Business or Feature? We’ll be attending the first annual Geo-Loco conference in San Francisco on July 21st of this month. The event will focus on the intersection of marketing and location-based services (LBS) such as Foursquare and Gowalla. Organizers of the event describe [...]

[Read more →]

The combination of smartphone technology and mobile broadband have lead to a brave new world of opportunity and possibility. It’s nothing short of a panacea. This is Internet 2.0. It’s been more than a year since we wrote about the New and Improved Matrix, a discussion about the paradigm shift of being perpetually connect wherever [...]

[Read more →]

Perhaps the search giant should have called it Google Drama? The controversy over Google’s latest social media product continues. Our initial review of Google Buzz concluded that it was a worthy effort in theory but that the brand and execution were lacking. With only a week’s worth of hindsight, we can say that it was [...]

[Read more →]

Note: Max Gladwell founder Rob Reed was interviewed for the following American Express Open Forum story on the emerging geolocation trend. It reflects our evolved positioning and the direction we’ll be taking with our coverage and consulting. by Leah Betancourt Small businesses stand to increase their local audience and further their market reach through geolocation [...]

[Read more →]

Google’s new foray into social media and geolocation is cool and innovative, but the Buzz probably won’t last. Have you tried Google Buzz? This new social media and geolocation product integrates with Gmail and works much like Twitter or FriendFeed as a way to share or broadcast status updates. You can also use it on [...]

[Read more →]