Max Gladwell

Note: Max Gladwell founder Rob Reed was interviewed for the following American Express Open Forum story on the emerging geolocation trend. It reflects our evolved positioning and the direction we’ll be taking with our coverage and consulting. by Leah Betancourt Small businesses stand to increase their local audience and further their market reach through geolocation [...]

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Google’s new foray into social media and geolocation is cool and innovative, but the Buzz probably won’t last. Have you tried Google Buzz? This new social media and geolocation product integrates with Gmail and works much like Twitter or FriendFeed as a way to share or broadcast status updates. You can also use it on [...]

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As the social web evolves, so do we. Max Gladwell will now incorporate geolocation as a fundamental part of its brand, coverage, and M.O. The geolocation trend is simply too big to be a mere topic or category. The more we consider its implications for social media and green living—its implications on how we live—the [...]

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Twitter’s latest geolocation feature, Local Trends, starts us in the direction of geospatial awareness. How relevant or useful are Twitter’s trending topics to you? There was a time when the Twitter ecosystem was more contained and trending topics was generally useful or at least interesting. As this screenshot shows, it’s become useless. The mainstreaming of [...]

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Is your company (or client) positioned to take advantage of geolocation as a business strategy? We look at seven that just might be. The geolocation trend is bigger than most of us realize. Granted, it’s premature as a broad business opportunity. But make no mistake. Geolocation will become as broadly relevant and valuable as social [...]

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