Max Gladwell

Embracing location-based services (LBS) could be the last best hope for local and regional publishers It goes without saying that newspaper publishers are suffering. The steady decline in relevance and revenue began in the ’90s with the rise of the Web. This accelerated with Web 2.0 and the Great Recession. The final nail in the [...]

[Read more →]

A unique spin on location-based social networking and gaming with a healthy dose of algorithmic utility Originally published on the MomentFeed Location Blog. Whrrl: Social Media Week LAView more presentations from Rob Reed. Whrrl offers the standard check-in feature made popular by Foursquare. It also offers the ability to upload photos around places (so does Gowalla). [...]

[Read more →]

Location-based gaming is more than a niche activity. It’s scaling and represents a tremendous opportunity for brands to encourage deep engagement with their products and places. MyTown: Social Media Week LAView more presentations from Rob Reed. MyTown is a location-based game from parent company Booyah. The company’s founders have games like World of Warcraft to [...]

[Read more →]

If people can engage with locations through their smartphone devices, why not turn this activity into a seamless, loyalty-rewards program for businesses of all sizes? Originally posted on the MomentFeed Location Blog. PlacePop: Social Media Week LA View more presentations from Rob Reed. PlacePop is as simple and straightforward as location-based apps come. The company [...]

[Read more →]

The marketplace for check-in apps i.e. ways to network and engage locally will become much more fragmented when brands, universities, and small publishers discover DoubleDutch. This was originally published on the MomentFeed Location Blog. DoubleDutch: Social Media Week LA View more presentations from Rob Reed. The dynamics of location-based services and social networking present an [...]

[Read more →]