Max Gladwell

This post was written by Rob Reed. He is the founder of MomentFeed, a location-based marketing, strategy, and technology firm. Location technologies are transforming how we experience, navigate, and ultimately better our world. From the global to the local, here are #10Ways geolocation is a positive force for good. Social media has changed the world. [...]

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The upcoming Geo-Loco conference has one question for attendees: Is Location a Business or Feature? We’ll be attending the first annual Geo-Loco conference in San Francisco on July 21st of this month. The event will focus on the intersection of marketing and location-based services (LBS) such as Foursquare and Gowalla. Organizers of the event describe [...]

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The combination of smartphone technology and mobile broadband have lead to a brave new world of opportunity and possibility. It’s nothing short of a panacea. This is Internet 2.0. It’s been more than a year since we wrote about the New and Improved Matrix, a discussion about the paradigm shift of being perpetually connect wherever [...]

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Perhaps the search giant should have called it Google Drama? The controversy over Google’s latest social media product continues. Our initial review of Google Buzz concluded that it was a worthy effort in theory but that the brand and execution were lacking. With only a week’s worth of hindsight, we can say that it was [...]

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Note: Max Gladwell founder Rob Reed was interviewed for the following American Express Open Forum story on the emerging geolocation trend. It reflects our evolved positioning and the direction we’ll be taking with our coverage and consulting. by Leah Betancourt Small businesses stand to increase their local audience and further their market reach through geolocation [...]

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Google’s new foray into social media and geolocation is cool and innovative, but the Buzz probably won’t last. Have you tried Google Buzz? This new social media and geolocation product integrates with Gmail and works much like Twitter or FriendFeed as a way to share or broadcast status updates. You can also use it on [...]

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As the social web evolves, so do we. Max Gladwell will now incorporate geolocation as a fundamental part of its brand, coverage, and M.O. The geolocation trend is simply too big to be a mere topic or category. The more we consider its implications for social media and green living—its implications on how we live—the [...]

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Twitter’s latest geolocation feature, Local Trends, starts us in the direction of geospatial awareness. How relevant or useful are Twitter’s trending topics to you? There was a time when the Twitter ecosystem was more contained and trending topics was generally useful or at least interesting. As this screenshot shows, it’s become useless. The mainstreaming of [...]

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Is your company (or client) positioned to take advantage of geolocation as a business strategy? We look at seven that just might be. The geolocation trend is bigger than most of us realize. Granted, it’s premature as a broad business opportunity. But make no mistake. Geolocation will become as broadly relevant and valuable as social [...]

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Give back by checking into the real-world places you go each day. It’s good Karma. Just days after we posted our trend piece on geolocation, inspired by the “clear implications for entrepreneurship, sustainability, and green business,” we witness the launch of CauseWorld, a mobile geolocation iPhone/Android app that enables users to earn points (Karma) by [...]

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