Max Gladwell

Guest post by Lorna Li, founder of a green marketing blog for green entrepreneurs and social entrepreneurs. Visit Green Marketing 2.0 for more great tips on how to use social media for green business. A new tool allows green business owners to take their marketing to the next level – geolocation. This inexpensive marketing medium [...]

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If your company or client has multiple locations, such as a restaurant or retail chain, then you need a location-based monitoring and analytics solution. An interview with MomentFeed founder Rob Reed. First, we wrote that geolocation would be the trend for 2010. Next, we added geolocation as a fundamental topic, alongside social media and green [...]

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On the question of why to check-in, most are still at a loss. We try to clear it up with four good reasons. When I talk to non-LBS folks about services like Foursquare, Whrrl, and Gowalla, the typical response is, “Why the hell would I do that?” In other words, why invest the time to [...]

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Facebook expands its Places product by opening its API and adding a Deals feature. What does this mean for LBS? Originally posted on the MomentFeed Location Blog. Facebook debuted Places back in August. This added the social gesture of “checking in” to its iPhone and mobile Web apps. It was huge news for LBS, but [...]

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The one simple feature all location-based services should have in common: a business thank-you message The location-based services (LBS) space is remarkably fragmented, and the forces at work here are many. The geographic nature of these services creates hot spots, most notably in urban areas but also in the regions where the companies were founded. [...]

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