Ten steps to launching and establishing your brand online and on the cheap. We love startups. There is nothing quite like the excitement and optimism of conceiving, launching, and building a new company. It’s like the exhilaration of a new relationship, where everything is fresh and you’re learning new things every day. At the risk [...]
Entries Tagged as 'Entrepreneurs'
10 Steps to Launching Your Brand…On the Cheap
February 23rd, 2009 by Max Gladwell · 5 Comments
Tags: Entrepreneurs
The Coefficient of FastSkinz
January 15th, 2009 by Max Gladwell · 19 Comments
A new vehicle wrap technology reduces drag and increases efficiency by up to 25%. Can it really be this simple? It’s not often we get to break stories, but this is one we’ve patiently followed for the better part of the last six months. SkinzWraps is a vehicle wrap company based in Dallas, Texas. It’s [...]
Tags: Automotive · Entrepreneurs
Entrepreneurs: On the Importance of Focus and Targeting
January 9th, 2009 by Max Gladwell · 5 Comments
When starting a new business, we can’t emphasize enough the importance of defining your market and focusing your efforts. Business ideas often start with simple truths that define the business opportunity. If you’re writing a plan for a sock company, it might be that everyone has feet. It implies that your market is potentially everyone. [...]
Tags: Entrepreneurs · Marketing
Zumbox is the Paperless Mail Alternative for Businesses, Consumers, and Direct Marketers
December 24th, 2008 by Max Gladwell · 12 Comments
Zumbox delivers digital mail to physical addresses and provides a viable alternative to the good ol’ U.S. Postal Service. It saves trees, saves money, and reduces emissions. It’s also more secure. Start-up company Zumbox entered its public beta this week, just in time for Christmas. According to the company, “Zumbox is a paperless postal service [...]
Tags: Entrepreneurs · Green Living · Web 2.0
The Heroic Ideal of Max Gladwell and Barack Obama: Part I
November 12th, 2008 by Max Gladwell · 13 Comments
What the victory of Barack Obama means for the nexus of social media and green living. What it means for the ideals of Max Gladwell. It’s now been a full week since we woke up to that momentous new day in our history. Barack Obama was elected president with 367 electoral votes and 52% of [...]
Tags: Entrepreneurs · Politics











