Max Gladwell

It is our first guest post here at Max Gladwell and we are excited to be contributing to the thought leadership here.
So why we chose this topic is that a surprisingly small percentage of the general public knows that a corporate conversation around sustainability even exists, let alone that they can participate in it. This [...]

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Where the company is green and socially responsible…but that’s not something they like to talk about it.

To illustrate this point, we’re pulling from the mental archives. When we read this Business Week article just about a year ago, it stuck in our minds as an exceptionally savvy example of green marketing and PR.
It’s worth noting [...]

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We’re all scrambling to figure out Generation Y. Turns out they have specific green-brand preferences and want to work for eco-friendly companies.

Yesterday, Max Gladwell was cited in a Huffington Post story about Generation Y’s 15 Favorite Eco-friendly Brands.
“The young demographic favored fifteen green brands: Apple, Whole Foods, Trader Joe’s, Toyota, Honda, Google, Aveda, Zipcar, American [...]

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The Story of Stuff illustrates the broken system that is our linear, dead-end supply chain. It’s a compelling case for heeding the philosophies of Cradle-to-Cradle design.

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Reputable publisher adds an environmentally conscious business blog to its repertoire.
Leading Green is a new blog from Harvard Business Publishing.
“Our mission here is to provide ideas that will help fuel your “green thinking.” These ideas will focus on how to become greener individuals, greener managers, help lead greener organizations, and find new profit and business [...]

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The C-suite is responding to the newfound influence of proactive producer-consumers

IBM surveyed more than 1,000 CEOs from around the world and found that the nexus of social media and green living ranks high on their list of priorities. The power of social networks and blogs is influencing everything from products and business models to CSR [...]

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As social responsibility and corporate citizenship become key factors in recruiting and retaining top talent, JustMeans steps in with a social network for this very purpose

“Just Means is a social media platform that rallies both companies and individuals around social responsibility.” That’s the pitch. We toured the platform with COO Kevin Long and discussed the [...]

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