Max Gladwell

Social media service turns Boston-area bad news into good deeds.
Boston.com, an online news source for Boston’s greater metropolitan area, recently announced a partnership with good2gether, a social media web service that connects people to causes and nonprofit organizations. Through this partnership, good2gether will power Boston.com’s Do Good™ channel, a central location for people to get [...]

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Ripple.org diverts advertising dollars to charities. All you have to do is click. Can it really be that easy?
We’re confident that social entrepreneurs and for-benefit companies will lead the way in addressing issues from poverty and human rights to climate change and corporate malfeasance. This space is particularly hot in the online world, and we’ve [...]

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One year in, the venerable do-good widget reports on its progress.
Launched just a year ago, the ubiquitous Causes Application celebrates its first anniversary with an impressive performance report. The company says they’ve registered 12 million users who are now supporting more than 80,000 non-profit causes worldwide. $2.5 million has been raised for 19,445 different 501(c)(3) [...]

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Best practices for building a MySpace profile for nonprofits and cause marketing.
There are many reasons to have a MySpace profile. It’s a means of socializing, marketing, and organizing. It’s a creative outlet and mode of self expression. For nonprofit organizations and cause marketers, it can also be a powerful tool. Since the platform is so [...]

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Disaster Relief is added to SocialVibe’s list of causes

Within the past month Asia has experienced grave tragedies including the 7.9 magnitude earthquake that hit southwest China claiming 34,073 lives and injuring 245,209 more, and the Myanmar cyclone that counts its current death toll at 78,000 and an estimated 56,000 still missing. As the long term [...]

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Viral fundraising is central to new social networking tools

MySpace Impact is the cause-driven channel for social, environmental, and political efforts. The channel holds monthly Impact Awards, which are divided into six categories — International Development, Poverty Relief, Social Justice, Health and Safety, Environmentalism and Community-building. One Impact Award is given out each month based on [...]

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Two top social media bloggers rally support for the Red Cross in this time of multiple, catastrophic disasters
We keep informed about the social Web and related trends through two top blogger personalities: Jeremiah Owyang of Web Strategist and Robert Scoble of Scobleizer. Yesterday, Owyang posted that he Dontated to the Red Cross (and others are [...]

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Today at 3pm ET / 12pm PT, see Jack Johnson play the Kokua Festival in Hawaii

MSNBC will broadcast the Kokua Festival concert today. Jack Johnson and friends played the show on April 24th in celebration of Earth Day 2008 and to benefit the Kokua Hawaii Foundation.
According to the website, “The Kokua Booth Village was a [...]

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Social startup connects nonprofits with people through major online media outlets

The DoGood Channel and Good2gether provide a unique social networking model geared for nonprofits, especially smaller organizations that lack marketing resources and know-how.
“Part search engine, part social network, good2gether is a latest-generation Web 2.0 platform that solves the biggest problem nonprofits have had for years: [...]

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Big Media dips its toe into “the nexus of social media and green living”
From the Chicago Tribune [with key links added]:
Online social networks used to be just gathering places for friends and long-lost acquaintances. Then the marketers arrived, followed by politicians and job recruiters, all looking to tap into a growing mass of young people [...]

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