Max Gladwell

Viral fundraising is central to new social networking tools

MySpace Impact is the cause-driven channel for social, environmental, and political efforts. The channel holds monthly Impact Awards, which are divided into six categories — International Development, Poverty Relief, Social Justice, Health and Safety, Environmentalism and Community-building. One Impact Award is given out each month based on […]

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Two top social media bloggers rally support for the Red Cross in this time of multiple, catastrophic disasters
We keep informed about the social Web and related trends through two top blogger personalities: Jeremiah Owyang of Web Strategist and Robert Scoble of Scobleizer. Yesterday, Owyang posted that he Dontated to the Red Cross (and others are […]

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Today at 3pm ET / 12pm PT, see Jack Johnson play the Kokua Festival in Hawaii

MSNBC will broadcast the Kokua Festival concert today. Jack Johnson and friends played the show on April 24th in celebration of Earth Day 2008 and to benefit the Kokua Hawaii Foundation.
According to the website, “The Kokua Booth Village was a […]

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Social startup connects nonprofits with people through major online media outlets

The DoGood Channel and Good2gether provide a unique social networking model geared for nonprofits, especially smaller organizations that lack marketing resources and know-how.
“Part search engine, part social network, good2gether is a latest-generation Web 2.0 platform that solves the biggest problem nonprofits have had for years: […]

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Big Media dips its toe into “the nexus of social media and green living”
From the Chicago Tribune [with key links added]:
Online social networks used to be just gathering places for friends and long-lost acquaintances. Then the marketers arrived, followed by politicians and job recruiters, all looking to tap into a growing mass of young people […]

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The Nature Conservancy mobilizes support for its Plant A Billion Trees effort through the Facebook Causes widget:

Earth Day is one week away on April 22nd and we need your help to make it the most successful one ever.

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Matthew Modine has a new initiative that will be, ahem, rolling out this summer and fall. We learned about from Twitter.
Bicycle for a Day “is a fun, open and proactive invitation designed to inspire individuals, communities, governments and corporations to take a step towards solving the current environmental issues. BFAD is a global initiative bringing […]

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From News Blaze: Networking For Charity announced today the launch of the first social and business networking website dedicated to helping people meet industry leaders and celebrities, while raising money for charities. Beginning immediately, people can visit http://www.networkingforcharity.com and request meetings with industry leaders and celebrities who will be offering their time in exchange for […]

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