Max Gladwell

Before activists and organizations can consider how to target and use blogs, they should first learn to listen and join the conversation. Our week began at Social Media Club (SMC), where the denizens of Web 2.0 media and marketing gathered to discuss and shape the way forward in this brave new world. On Wednesday, we [...]

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…talk about Social Media Club. Just be sure it’s part of a transparent and authentic two-way conversation. Social Media Club (SMC) met for the second time on Monday. The event took place at the headquarters of Mahalo, the human-powered search engine whose lunch Google and Knol are currently preparing to eat. More on this later. [...]

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Keetsa is an eco-friendly mattress company with a blog. Or is it a blog with an eco-friendly mattress company? Stealing a page from television blogger and comedian Stephen Colbert, this is our first in a potentially endless series of blog profiles and/or interviews. For us, blogging is at the heart of social media. Blogs facilitate [...]

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Gather ye Tweets while ye may, Old Time is still a-flying: And this same Tweet that smiles to-day, To-morrow will be dying. Max School Bus rolls into the Twittersphere. Members of Congress Twittering from the House floor…it’s CSPAN in 140 characters or less. Blogher conference gets PR flaks all hot and bothered about unraveling America’s [...]

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Let’s talk about change: Change.org, TogetherChange, Changents, Social Media for Social Change, Obama for Change, How to Change the World. “I put a dollar in one of those change machines. Nothing changed.” –George Carlin In “Down with the Cause“, we looked at cause-driven brands and companies, many of which are committed to developing innovative ways [...]

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