Max Gladwell

Public relations has lost its meaning. Are you looking for media relations, blog relations, or consumer relations? The business of public relations (PR) used to be simple. You hired a firm that had relationships with editors and journalists…relationships that were built through the revolving door that is media and PR. The PR firm pitches your [...]

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We seek to settle the issue of what constitutes blogging versus journalism once and for all. Futile? Probably. Through our live blogging and schmoozing at the BlogWorld Expo in Las Vegas, this topic has come up a few times on panels and in conversations. We’ve already written about the blogger-journalist divide, which focused on writing [...]

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Observations and commentary on the BlogWorld Expo 2008, as it unfolds. The the extent that Max Gladwell covers social media, we’ll be blogging the BlogWorld Expo in Las Vegas. We’ll be adding to this post throughout the next two days in a “live blog” fashion.  

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Max Gladwell and Creative Citizen team up on an SEO white paper for the DIY set. We collaborated with Creative Citizen to co-author a white paper: How blogging has democratized search engine optimization (SEO). It describes highly effective SEO practices that anyone can use without the expense of hiring an SEO firm or specialist and [...]

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Five blogs we recommend for Blog Day 2008. Max Gladwell is featured in the Idealist.org Blog Day 2008, where bloggers pay homage to five of their brethren. So we’re paying it forward. If you’re a blogger, we encourage you to participate. This is about connecting people with quality sources of independently produced content. The following [...]

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The author of “Here Comes Everybody” rehearses the book three years prior at the TED conference. Clay Shirky’s presentation on the limits of institutionalized organizations and how they are overcome by the social web is impressive, especially considering it was three years ago.  

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Charity-driven social media platform recruits bloggers in an effort to raise awareness and donations for Stand Up To Cancer (SU2C). We’ve been working with SocialVibe over the past couple months (that’s a disclosure, in case you missed it), specifically on its marketing and social media strategies. Prior to this, we blogged about SocialVibe here and [...]

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A new RSS feed resource organizes and delivers blog content without the complexities of Really Simple Syndication. We’ve sung the praises of RSS (Really Simple Syndication) before, specifically on RSS Awareness Day. It’s a fundamental tool in listening to the social web, and there are countless ways to manage RSS feeds. Subscribing to key RSS [...]

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There is ongoing tension between old-school reporters and new-school bloggers. What a perfect setup for this post on the principles of good storytelling. Newspapers as we know them will soon cease to exist. The L.A. Times is the nation’s fourth-largest newspaper. Its website posted record traffic in July with 127 million page views, thanks to [...]

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Sommer Poquette is the “sexy, sassy, and fun” blogger behind Green & Clean Mom. It’s safe to say we’re in the midst of a mom blog revolution. Several months ago, this uprising inspired us to write Hell Hath No Fury Like a Mom with a Blog. The headline set the tone as somewhat, shall we [...]

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