Max Gladwell

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About Us 2.0

Max Gladwell™ is the nexus of social media, geolocation, and green living. It is Web 2.0 with a purpose. It is location with relevance. It is sustainability with network effects. Our mission is to provide coverage and analysis about this compelling mix of technology and humanity from a unique point of view. It is to produce original content and inspire healthy conversation about the challenges we face individually and as a global society. It is to challenge conventional wisdom and offer an alternative to the echo chamber. Max Gladwell is the voice for social media, geolocation, and green living.

We’re living in the era of 2.0, which is defined by innovations in technology and thinking such that the 21st Century has ushered in the second generation of nearly everything. This notion was made popular through the coining of the term Web 2.0 and has spread to include Government 2.0, Environment 2.0, Entrepreneurship 2.0, and Activism 2.0 among others. None of these 2.0s means exactly the same thing, but they all share the qualities of enlightened and innovative thinking. Max Gladwell is very much about the 2.0 philosophy.

In terms of topics, Max Gladwell covers the people, trends, and innovations in each of its major categories.

About Social Media: Social media represents a truly sustainable information system that functions on a global scale. The parts include blogs, social networks, wikis, photo & video sharing, micro-blogging, mobile phones & applications, GPS, WiFi, and the tremendous infrastructure that underpins the entire system. This unique combination of hardware, software, and people has enabled a virtually infinite number of inputs and outputs, which is what makes it self-sustaining. Information production and consumption is truly decentralized, having been dispersed over billions of people as opposed to mere thousands. The system can sustain itself because information is a powerful and universal force. Given the means and wherewithal, we will produce information just as readily as we’ll consume it. It’s human nature and it’s making us all better for it.

About Geolocation: The addition of geographic location to media is changing how we interact with information, the world, and one another. We are headed toward a state of geospatial awareness i.e. knowledge about what it happening around us in real time. Geolocation is transforming the World Wide Web into so many Local Narrow Webs based around each individual. It is creating efficiencies and supporting local sourcing of our basic needs. It provides a vital new layer for Web 2.0, Government 2.0, Environment 2.0, Activism 2.0, Marketing 2.0, and Business 2.0.

About Green Living: Having achieved a sustainable information system, it is vital that we use it to expedite the transition to sustainable energy, agriculture, and transportation systems among others. While we support all efforts to live more efficient lifestyles and to minimize the negative impacts on our ecosystems—i.e. green living—we’re simply prolonging the inevitable without a wholesale shift to sustainable systems. And while this starts with grassroots movements that can achieve critical mass and gain tremendous leverage through social media, the real change i.e. new systems will only come about through dedicated leadership at the highest levels of government and business.

Because our environmental problem is, in fact, an economic problem. It’s not that sustainable systems are too expensive; it’s that unsustainable systems are too cheap. What’s more, they are artificially cheap. We need to price in the costs (the externalities) of what it means for these systems to be unsustainable—the costs that we and future generations will bear when those systems collapse and we’re left with insufficient resources to build sustainable alternatives—in order to create a market for sustainable systems.

There should be no need for government subsidies, least of all for those who support unsustainable systems. It should instead be a free and accountable market where the costs of pollution—pollutants and toxins of all kinds—are fully accounted for by those responsible for them. This will naturally lead to a market for clean, sustainable alternatives without the need for government support or intervention. If only we could embrace a truly free and accountable market, sustainability would naturally follow.

This is our mission. But the question still remains: Who is Max Gladwell?

See also About Us 1.0