Max Gladwell

The one simple feature all location-based services should have in common: a business thank-you message The location-based services (LBS) space is remarkably fragmented, and the forces at work here are many. The geographic nature of these services creates hot spots, most notably in urban areas but also in the regions where the companies were founded. [...]

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A cautionary note to advertisers about text messaging as a marketing channel Have you ever registered a phone number with the national Do Not Call list? If so, then you’re more likely to agree that SMS is not a preferred channel for marketing messages. I use SMS as a communications channel between friends, family, and [...]

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Today’s social media and digital natives are in their 20s. The next generation will be location and smartphone native, and the impact will be even more profound. The disruptive effect of smartphones on media, communications, and commerce cannot be overstated. It is truly a revolution that will be felt in every corner of society. Smartphones represent [...]

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Embracing location-based services (LBS) could be the last best hope for local and regional publishers It goes without saying that newspaper publishers are suffering. The steady decline in relevance and revenue began in the ’90s with the rise of the Web. This accelerated with Web 2.0 and the Great Recession. The final nail in the [...]

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A unique spin on location-based social networking and gaming with a healthy dose of algorithmic utility Originally published on the MomentFeed Location Blog. Whrrl: Social Media Week LAView more presentations from Rob Reed. Whrrl offers the standard check-in feature made popular by Foursquare. It also offers the ability to upload photos around places (so does Gowalla). [...]

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