Max Gladwell

Social media is a value exchange, and the exchange of value requires common currency. In 2008, we conducted social media workshops for a number of clients. Below is Part III of the full-day presentation (also see Part I and Part II). In Part III, we dive into the four types of social media currency. This [...]

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Social media is a value exchange, and the exchange of value requires common currency. In 2008, we conducted social media workshops for a number of clients. Below is Part II of the full-day presentation (also see Part I.). The second part of the workshop introduces the concept of a social economy—the economy in which social [...]

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Social media is a value exchange, and the exchange of value requires common currency. In 2008, we conducted social media workshops for a number of clients. Below is Part I of the full-day presentation. Admittedly, we encountered many blank stares when suggesting social media success amounted to trading in various types of non-cash currencies. For [...]

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Giving Twitter credit for effectively spinning off companies like Foursquare, Gowalla, Plancast, GetGlue, and Foodspotting. Happy Days is one of the most successful and iconic sitcoms of all time. This idealized portrayal of life in the ’50s and ’60s ran from 1974 to 1984. It gave us the Fonz, the term “jumping the shark”, and [...]

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