Max Gladwell

Perhaps the search giant should have called it Google Drama? The controversy over Google’s latest social media product continues. Our initial review of Google Buzz concluded that it was a worthy effort in theory but that the brand and execution were lacking. With only a week’s worth of hindsight, we can say that it was [...]

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Note: Max Gladwell founder Rob Reed was interviewed for the following American Express Open Forum story on the emerging geolocation trend. It reflects our evolved positioning and the direction we’ll be taking with our coverage and consulting. by Leah Betancourt Small businesses stand to increase their local audience and further their market reach through geolocation [...]

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When a business proposition tries to do too much for too many, it can tend to do very little for very few. There are a number of principles we apply in shaping business ideas, models, and strategies. We’ve written about the importance of focus in terms of marketing. It’s also essential that the model and [...]

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Stewart and Colbert double team climate change deniers with a satirical approach that ends in a world of eternal darkness. Our most popular post by traffic criticized both sides of the climate change debate for faulty reasoning. The logic typically goes like this: It’s unseasonably cold and snowing, therefore global warming is a myth. Or, [...]

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Google’s new foray into social media and geolocation is cool and innovative, but the Buzz probably won’t last. Have you tried Google Buzz? This new social media and geolocation product integrates with Gmail and works much like Twitter or FriendFeed as a way to share or broadcast status updates. You can also use it on [...]

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