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	<title>Comments on: Sustainability Requires Continuing Dialogue</title>
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	<link>http://www.maxgladwell.com/2009/11/sustainability-requires-continuing-dialogue/</link>
	<description>SoLoMo and Green Living</description>
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		<title>By: Blogdun</title>
		<link>http://www.maxgladwell.com/2009/11/sustainability-requires-continuing-dialogue/comment-page-1/#comment-3508</link>
		<dc:creator>Blogdun</dc:creator>
		<pubDate>Mon, 25 Jan 2010 13:15:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.maxgladwell.com/?p=2449#comment-3508</guid>
		<description>Yes, they are acting hypocritically. We “normal people” can use that as an excuse, or we can use it as further incentive to step up as leaders on these issues.</description>
		<content:encoded><![CDATA[<p>Yes, they are acting hypocritically. We “normal people” can use that as an excuse, or we can use it as further incentive to step up as leaders on these issues.</p>
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		<title>By: Jess @ Openly Balanced</title>
		<link>http://www.maxgladwell.com/2009/11/sustainability-requires-continuing-dialogue/comment-page-1/#comment-3465</link>
		<dc:creator>Jess @ Openly Balanced</dc:creator>
		<pubDate>Tue, 19 Jan 2010 22:16:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.maxgladwell.com/?p=2449#comment-3465</guid>
		<description>Beth,

Your grandmother has a point.  But since when have we come to accept that we should only act with integrity if famous people are acting with integrity?  If we used the actions of those in the limelight to justify our own behaviors, where would we be?

Yes, they are acting hypocritically.  We &quot;normal people&quot; can use that as an excuse, or we can use it as further incentive to step up as leaders on these issues.</description>
		<content:encoded><![CDATA[<p>Beth,</p>
<p>Your grandmother has a point.  But since when have we come to accept that we should only act with integrity if famous people are acting with integrity?  If we used the actions of those in the limelight to justify our own behaviors, where would we be?</p>
<p>Yes, they are acting hypocritically.  We &#8220;normal people&#8221; can use that as an excuse, or we can use it as further incentive to step up as leaders on these issues.</p>
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		<title>By: Beth Charette</title>
		<link>http://www.maxgladwell.com/2009/11/sustainability-requires-continuing-dialogue/comment-page-1/#comment-3460</link>
		<dc:creator>Beth Charette</dc:creator>
		<pubDate>Tue, 19 Jan 2010 02:17:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.maxgladwell.com/?p=2449#comment-3460</guid>
		<description>I am totally committed to sustainability.

However, the visible leaders of the sustainability movement shame me in front of my family and friends every day.

For example, both Al Gore and John Travolta (so-called public eco-leaders) live  personal lives with respect to energy use footprints that are obscene.

Al&#039;s Tennessee home heating and cooling bill alone for 2008 exceeded $30,000.

Travolta&#039;s five jets use more energy in a month than my grandmother used in her lifetime.

What I am saying is that when Gore speaks at Copenhagen, and I attempt to pass his message on, I come from people who look to behavior first to judge sincerity. The rest is just money.

So, my grandmother said to me that she would limit her energy expenditure to  80% of Al Gore&#039;s or 70% of John Travolta&#039;s, and just like these &quot;phonies&quot; claim the title of  FRIEND OF THE EARTH.

What do I say to my grandmother?

She has a valid point. When people worth over 100 million dollars ask my grandmother to sweat in the summer and freeze in the winter, they don&#039;t seem to have any shame at all in terms of their own behavior.

Don&#039;t they &quot;get it?&quot;

After all that preaching, last week, Travolta with his jet plane being fueled in the background said, &quot;Well, we gave it a good try, but it is now too late to save Mother Earth.&quot;

Geez, where do people like this come from?</description>
		<content:encoded><![CDATA[<p>I am totally committed to sustainability.</p>
<p>However, the visible leaders of the sustainability movement shame me in front of my family and friends every day.</p>
<p>For example, both Al Gore and John Travolta (so-called public eco-leaders) live  personal lives with respect to energy use footprints that are obscene.</p>
<p>Al&#8217;s Tennessee home heating and cooling bill alone for 2008 exceeded $30,000.</p>
<p>Travolta&#8217;s five jets use more energy in a month than my grandmother used in her lifetime.</p>
<p>What I am saying is that when Gore speaks at Copenhagen, and I attempt to pass his message on, I come from people who look to behavior first to judge sincerity. The rest is just money.</p>
<p>So, my grandmother said to me that she would limit her energy expenditure to  80% of Al Gore&#8217;s or 70% of John Travolta&#8217;s, and just like these &#8220;phonies&#8221; claim the title of  FRIEND OF THE EARTH.</p>
<p>What do I say to my grandmother?</p>
<p>She has a valid point. When people worth over 100 million dollars ask my grandmother to sweat in the summer and freeze in the winter, they don&#8217;t seem to have any shame at all in terms of their own behavior.</p>
<p>Don&#8217;t they &#8220;get it?&#8221;</p>
<p>After all that preaching, last week, Travolta with his jet plane being fueled in the background said, &#8220;Well, we gave it a good try, but it is now too late to save Mother Earth.&#8221;</p>
<p>Geez, where do people like this come from?</p>
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		<title>By: Al</title>
		<link>http://www.maxgladwell.com/2009/11/sustainability-requires-continuing-dialogue/comment-page-1/#comment-3336</link>
		<dc:creator>Al</dc:creator>
		<pubDate>Wed, 23 Dec 2009 23:04:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.maxgladwell.com/?p=2449#comment-3336</guid>
		<description>I agree - companies need to use more of their advertising budgets to let the world know about their sustainability programs.  I just learned that JohnsonDiversey, a company with operations in 175 countries, has just announced that it will assess the carbon footprint of every product they make and make this information available to the public. JohnsonDiversey is the same company that last month announced a tripling of its emissions reductions commitment by 2013. Here is more in depth detail about the company’s plans: http://bit.ly/jdaction</description>
		<content:encoded><![CDATA[<p>I agree &#8211; companies need to use more of their advertising budgets to let the world know about their sustainability programs.  I just learned that JohnsonDiversey, a company with operations in 175 countries, has just announced that it will assess the carbon footprint of every product they make and make this information available to the public. JohnsonDiversey is the same company that last month announced a tripling of its emissions reductions commitment by 2013. Here is more in depth detail about the company’s plans: <a href="http://bit.ly/jdaction" rel="nofollow">http://bit.ly/jdaction</a></p>
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		<title>By: fishing organizations</title>
		<link>http://www.maxgladwell.com/2009/11/sustainability-requires-continuing-dialogue/comment-page-1/#comment-3294</link>
		<dc:creator>fishing organizations</dc:creator>
		<pubDate>Fri, 11 Dec 2009 14:45:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.maxgladwell.com/?p=2449#comment-3294</guid>
		<description>I think that talking is essential to moving us closer to sustainability. The key is to not get so caught up in talking that we fail to act. 

The talks must only go on until we find a set of adequate means by which we can make our nation more sustainable. Once those means are determined, all talk must cease and action must prevail. We don&#039;t need to figure everything out first; as long as we are moving down the road, we can worry about the potholes as they come.</description>
		<content:encoded><![CDATA[<p>I think that talking is essential to moving us closer to sustainability. The key is to not get so caught up in talking that we fail to act. </p>
<p>The talks must only go on until we find a set of adequate means by which we can make our nation more sustainable. Once those means are determined, all talk must cease and action must prevail. We don&#8217;t need to figure everything out first; as long as we are moving down the road, we can worry about the potholes as they come.</p>
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		<title>By: Global Patriot</title>
		<link>http://www.maxgladwell.com/2009/11/sustainability-requires-continuing-dialogue/comment-page-1/#comment-3249</link>
		<dc:creator>Global Patriot</dc:creator>
		<pubDate>Sun, 29 Nov 2009 01:31:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.maxgladwell.com/?p=2449#comment-3249</guid>
		<description>Sustainability programs need to be talked about, and the dialogue should be ongoing - instead of one article or advertisement, make it a story, as any project worth talking about occurs over a long period of time - let people know the history, and keep them informed along the way - an easy thing to do using social media.</description>
		<content:encoded><![CDATA[<p>Sustainability programs need to be talked about, and the dialogue should be ongoing &#8211; instead of one article or advertisement, make it a story, as any project worth talking about occurs over a long period of time &#8211; let people know the history, and keep them informed along the way &#8211; an easy thing to do using social media.</p>
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		<title>By: tempo dulu</title>
		<link>http://www.maxgladwell.com/2009/11/sustainability-requires-continuing-dialogue/comment-page-1/#comment-3246</link>
		<dc:creator>tempo dulu</dc:creator>
		<pubDate>Wed, 25 Nov 2009 02:38:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.maxgladwell.com/?p=2449#comment-3246</guid>
		<description>action is needed more than dialogue. Too much talking is annoying and doesn&#039;t fix anything. Electric cars now!</description>
		<content:encoded><![CDATA[<p>action is needed more than dialogue. Too much talking is annoying and doesn&#8217;t fix anything. Electric cars now!</p>
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		<title>By: Jess</title>
		<link>http://www.maxgladwell.com/2009/11/sustainability-requires-continuing-dialogue/comment-page-1/#comment-3245</link>
		<dc:creator>Jess</dc:creator>
		<pubDate>Tue, 24 Nov 2009 15:32:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.maxgladwell.com/?p=2449#comment-3245</guid>
		<description>I agree with this completely.  As with most issues, sustainability is all about framing.  It should absolutely be part of the external dialogue, especially when the company is already having those difficult conversations internally.  Not only do corporate sustainability initiatives matter to consumers, they can also be used as a tool to attract potential employees - but only if communicated effectively.  Companies need to start incorporating CSR as a part of their brand.</description>
		<content:encoded><![CDATA[<p>I agree with this completely.  As with most issues, sustainability is all about framing.  It should absolutely be part of the external dialogue, especially when the company is already having those difficult conversations internally.  Not only do corporate sustainability initiatives matter to consumers, they can also be used as a tool to attract potential employees &#8211; but only if communicated effectively.  Companies need to start incorporating CSR as a part of their brand.</p>
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		<title>By: Sustainable Competitive Advantage &#171; Greening the Inner-city</title>
		<link>http://www.maxgladwell.com/2009/11/sustainability-requires-continuing-dialogue/comment-page-1/#comment-3243</link>
		<dc:creator>Sustainable Competitive Advantage &#171; Greening the Inner-city</dc:creator>
		<pubDate>Mon, 23 Nov 2009 17:28:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.maxgladwell.com/?p=2449#comment-3243</guid>
		<description>[...] 5:27 pm (Green Business) Tags: CSR, sustainability   There is a good post over at Max Gladwell on the importance of ongoing sustainability and CSR dialogue. Shouldn&#8217;t sustainability be one of the very few sustainable competitive [...]</description>
		<content:encoded><![CDATA[<p>[...] 5:27 pm (Green Business) Tags: CSR, sustainability   There is a good post over at Max Gladwell on the importance of ongoing sustainability and CSR dialogue. Shouldn&#8217;t sustainability be one of the very few sustainable competitive [...]</p>
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