Max Gladwell

SoLoMo and Green Living

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Entries from June 2009

Eco-Friendly Products: Tired of Being a Consumer? Go Useless

June 4th, 2009 by Max Gladwell · 16 Comments

A clever new brand challenges consumerism with a line of ethically sourced products and an ironic message: use less. How many consumers does it take to wreck a planet? More importantly, how many people will it take to fix it? It might seem like semantics, but there’s a fundamental difference between people and consumers. As [...]

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Tags: Green Living · Marketing