Comments on: Green Marketing and Reverse Psychology http://www.maxgladwell.com/2009/01/green-marketing-reverse-psychology/ Social Media, Geolocation, and Green Living Wed, 17 Mar 2010 19:50:33 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: OceanAdvocates http://www.maxgladwell.com/2009/01/green-marketing-reverse-psychology/comment-page-1/#comment-1983 OceanAdvocates Tue, 06 Jan 2009 16:58:56 +0000 http://www.maxgladwell.com/?p=1135#comment-1983 In an oped published in today’s Washington Post, Vikki Spruill put forward the key steps President-elect Barack Obama can make to begin building his blue legacy. Spruill, president and CEO of Ocean Conservancy, makes the case that at 71% of the earth’s surface and creating much of the air we breathe and food we eat, the oceans need and deserve strong protection. The proposed steps include: Make oceans a priority when discussing climate change. The real impacts of climate change can be seen today in the world’s oceans from bleaching coral to rising seas. When decisions are to be made on fighting climate change, the oceans must be taken into consideration. Focus on the Arctic. The most severe impacts of climate change can be seen in the Arctic. Melting sea ice and costal communities and villages falling into the sea are just a few examples. Oil and gas leases that have been marked for sale should be put on hold until a thorough scientific assessment of their impacts can be completed. Bring Order to the Ocean. From major shipping lanes to fishing waters and recreational use, the ocean has any number of uses. A comprehensive plan for sustainable ocean use will ensure that we can use the ocean while preserving it for future generations. Ocean Conservancy promotes healthy and diverse ocean ecosystems and opposes practices that threaten ocean and human life. Through research, education and science-based advocacy, Ocean Conservancy informs, inspires and empowers people to speak and act on behalf of the ocean. Visit us at www.oceanconservancy.org. The piece appears on page A13 of today’s Washington Post and can be viewed here: (http://www.washingtonpost.com/wp-dyn/content/article/2009/01/05/AR2009010502346_pf.html) In an oped published in today’s Washington Post, Vikki Spruill put forward the key steps President-elect Barack Obama can make to begin building his blue legacy. Spruill, president and CEO of Ocean Conservancy, makes the case that at 71% of the earth’s surface and creating much of the air we breathe and food we eat, the oceans need and deserve strong protection. The proposed steps include:

Make oceans a priority when discussing climate change. The real impacts of climate change can be seen today in the world’s oceans from bleaching coral to rising seas. When decisions are to be made on fighting climate change, the oceans must be taken into consideration.
Focus on the Arctic. The most severe impacts of climate change can be seen in the Arctic. Melting sea ice and costal communities and villages falling into the sea are just a few examples. Oil and gas leases that have been marked for sale should be put on hold until a thorough scientific assessment of their impacts can be completed.
Bring Order to the Ocean. From major shipping lanes to fishing waters and recreational use, the ocean has any number of uses. A comprehensive plan for sustainable ocean use will ensure that we can use the ocean while preserving it for future generations.

Ocean Conservancy promotes healthy and diverse ocean ecosystems and opposes practices that threaten ocean and human life. Through research, education and science-based advocacy, Ocean Conservancy informs, inspires and empowers people to speak and act on behalf of the ocean. Visit us at www.oceanconservancy.org.

The piece appears on page A13 of today’s Washington Post and can be viewed here:

(http://www.washingtonpost.com/wp-dyn/content/article/2009/01/05/AR2009010502346_pf.html)

]]> By: Max Gladwell http://www.maxgladwell.com/2009/01/green-marketing-reverse-psychology/comment-page-1/#comment-1973 Max Gladwell Fri, 02 Jan 2009 22:58:26 +0000 http://www.maxgladwell.com/?p=1135#comment-1973 Adam: Thanks. It's a fine line companies have to walk these days with promoting green. Requires a certain expertise to execute well. Adam: Thanks. It’s a fine line companies have to walk these days with promoting green. Requires a certain expertise to execute well.

]]> By: Adam Shake http://www.maxgladwell.com/2009/01/green-marketing-reverse-psychology/comment-page-1/#comment-1971 Adam Shake Fri, 02 Jan 2009 21:00:33 +0000 http://www.maxgladwell.com/?p=1135#comment-1971 This makes for a good case study Max. I think that this just goes to show that though everyone may not be green, most people wouldn't mind being a little greener. Subtlety wins more hearts, minds and dollars than most anything else. Thanks for another great article Adam Shake This makes for a good case study Max. I think that this just goes to show that though everyone may not be green, most people wouldn’t mind being a little greener.
Subtlety wins more hearts, minds and dollars than most anything else.

Thanks for another great article

Adam Shake

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