Max Gladwell

Breaking a story and sparking a groundswell doesn’t necessarily mean you’ll get the credit. A couple weeks ago we broke the story about an interesting fuel efficiency technology known as FastSkinz. We noted that it wasn’t often that we actually broke stories, as that’s not the focus of Max Gladwell, but this was one we’d [...]

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A new vehicle wrap technology reduces drag and increases efficiency by up to 25%. Can it really be this simple? It’s not often we get to break stories, but this is one we’ve patiently followed for the better part of the last six months. SkinzWraps is a vehicle wrap company based in Dallas, Texas. It’s [...]

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When starting a new business, we can’t emphasize enough the importance of defining your market and focusing your efforts. Business ideas often start with simple truths that define the business opportunity. If you’re writing a plan for a sock company, it might be that everyone has feet. It implies that your market is potentially everyone. [...]

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Where the company is green and socially responsible…but that’s not something they like to talk about it. To illustrate this point, we’re pulling from the mental archives. When we read this Business Week article just about a year ago, it stuck in our minds as an exceptionally savvy example of green marketing and PR. It’s [...]

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