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	<title>Comments on: Social Media Predictions for 2009</title>
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	<link>http://www.maxgladwell.com/2008/12/social-media-predictions-2009/</link>
	<description>SoLoMo and Green Living</description>
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		<title>By: Scott Turke</title>
		<link>http://www.maxgladwell.com/2008/12/social-media-predictions-2009/comment-page-1/#comment-2812</link>
		<dc:creator>Scott Turke</dc:creator>
		<pubDate>Tue, 09 Jun 2009 01:03:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.maxgladwell.com/?p=1109#comment-2812</guid>
		<description>Point number four registered the most.  Content has to be valuable and relevant.  I think this will be one of biggest challenges companies have in navigating this new way of doing business -- that and integrating social media with their traditional marketing channels.  If by being viral, we want social networks to spread the good news of any product, service, brand or cause, viral spreads when the content is deemed worthy enough to be shared within and beyond the networks.  My question is, how many managers, directors and executives in most companies, other than perhaps the technology sector, really understand that concept?</description>
		<content:encoded><![CDATA[<p>Point number four registered the most.  Content has to be valuable and relevant.  I think this will be one of biggest challenges companies have in navigating this new way of doing business &#8212; that and integrating social media with their traditional marketing channels.  If by being viral, we want social networks to spread the good news of any product, service, brand or cause, viral spreads when the content is deemed worthy enough to be shared within and beyond the networks.  My question is, how many managers, directors and executives in most companies, other than perhaps the technology sector, really understand that concept?</p>
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	<item>
		<title>By: Building a Brand Through Social Media &#124; It's Good to be Brown</title>
		<link>http://www.maxgladwell.com/2008/12/social-media-predictions-2009/comment-page-1/#comment-2794</link>
		<dc:creator>Building a Brand Through Social Media &#124; It's Good to be Brown</dc:creator>
		<pubDate>Sat, 06 Jun 2009 00:02:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.maxgladwell.com/?p=1109#comment-2794</guid>
		<description>[...] http://www.maxgladwell.com/2008/06/be-a-beacon-first-principle-social-media/ http://www.maxgladwell.com/2008/12/social-media-predictions-2009/#more-1109 http://www.docstoc.com/docs/3302506/The-Socialization-of-Your-Personal-Brand-by-Brian-Solis [...]</description>
		<content:encoded><![CDATA[<p>[...] <a href="http://www.maxgladwell.com/2008/06/be-a-beacon-first-principle-social-media/" rel="nofollow">http://www.maxgladwell.com/2008/06/be-a-beacon-first-principle-social-media/</a> <a href="http://www.maxgladwell.com/2008/12/social-media-predictions-2009/#more-1109" rel="nofollow">http://www.maxgladwell.com/2008/12/social-media-predictions-2009/#more-1109</a> <a href="http://www.docstoc.com/docs/3302506/The-Socialization-of-Your-Personal-Brand-by-Brian-Solis" rel="nofollow">http://www.docstoc.com/docs/3302506/The-Socialization-of-Your-Personal-Brand-by-Brian-Solis</a> [...]</p>
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	<item>
		<title>By: Building a Brand Through Social Media &#171; It&#8217;s Good to be Brown</title>
		<link>http://www.maxgladwell.com/2008/12/social-media-predictions-2009/comment-page-1/#comment-2150</link>
		<dc:creator>Building a Brand Through Social Media &#171; It&#8217;s Good to be Brown</dc:creator>
		<pubDate>Mon, 23 Feb 2009 21:02:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.maxgladwell.com/?p=1109#comment-2150</guid>
		<description>[...] http://www.maxgladwell.com/2008/06/be-a-beacon-first-principle-social-media/ http://www.maxgladwell.com/2008/12/social-media-predictions-2009/#more-1109 http://www.docstoc.com/docs/3302506/The-Socialization-of-Your-Personal-Brand-by-Brian-Solis [...]</description>
		<content:encoded><![CDATA[<p>[...] <a href="http://www.maxgladwell.com/2008/06/be-a-beacon-first-principle-social-media/" rel="nofollow">http://www.maxgladwell.com/2008/06/be-a-beacon-first-principle-social-media/</a> <a href="http://www.maxgladwell.com/2008/12/social-media-predictions-2009/#more-1109" rel="nofollow">http://www.maxgladwell.com/2008/12/social-media-predictions-2009/#more-1109</a> <a href="http://www.docstoc.com/docs/3302506/The-Socialization-of-Your-Personal-Brand-by-Brian-Solis" rel="nofollow">http://www.docstoc.com/docs/3302506/The-Socialization-of-Your-Personal-Brand-by-Brian-Solis</a> [...]</p>
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	<item>
		<title>By: Social Media Club LA &#187; Blog Archive &#187; Building a Brand Through Social Media</title>
		<link>http://www.maxgladwell.com/2008/12/social-media-predictions-2009/comment-page-1/#comment-2143</link>
		<dc:creator>Social Media Club LA &#187; Blog Archive &#187; Building a Brand Through Social Media</dc:creator>
		<pubDate>Sat, 21 Feb 2009 02:58:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.maxgladwell.com/?p=1109#comment-2143</guid>
		<description>[...] http://www.maxgladwell.com/2008/06/be-a-beacon-first-principle-social-media/ http://www.maxgladwell.com/2008/12/social-media-predictions-2009/#more-1109 http://www.docstoc.com/docs/3302506/The-Socialization-of-Your-Personal-Brand-by-Brian-Solis [...]</description>
		<content:encoded><![CDATA[<p>[...] <a href="http://www.maxgladwell.com/2008/06/be-a-beacon-first-principle-social-media/" rel="nofollow">http://www.maxgladwell.com/2008/06/be-a-beacon-first-principle-social-media/</a> <a href="http://www.maxgladwell.com/2008/12/social-media-predictions-2009/#more-1109" rel="nofollow">http://www.maxgladwell.com/2008/12/social-media-predictions-2009/#more-1109</a> <a href="http://www.docstoc.com/docs/3302506/The-Socialization-of-Your-Personal-Brand-by-Brian-Solis" rel="nofollow">http://www.docstoc.com/docs/3302506/The-Socialization-of-Your-Personal-Brand-by-Brian-Solis</a> [...]</p>
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	<item>
		<title>By: New links from the holiday break &#124; Working Wikily</title>
		<link>http://www.maxgladwell.com/2008/12/social-media-predictions-2009/comment-page-1/#comment-1989</link>
		<dc:creator>New links from the holiday break &#124; Working Wikily</dc:creator>
		<pubDate>Fri, 09 Jan 2009 00:05:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.maxgladwell.com/?p=1109#comment-1989</guid>
		<description>[...] Social Media Predictions for 2009 - Filtering through the glut of predictions about what 2009 will hold for the development of social media, Max Gladwell offers his top ten predictions and additional commentary. Here&#8217;s a summary of those with particular relevance to the social sector: brands developing a persona that represents the company&#8217;s core values, using Twitter for marketing, using social media&#8217;s cheapness to save advertising money, and producing valuable ideas as gifts to the public. [...]</description>
		<content:encoded><![CDATA[<p>[...] Social Media Predictions for 2009 &#8211; Filtering through the glut of predictions about what 2009 will hold for the development of social media, Max Gladwell offers his top ten predictions and additional commentary. Here&#8217;s a summary of those with particular relevance to the social sector: brands developing a persona that represents the company&#8217;s core values, using Twitter for marketing, using social media&#8217;s cheapness to save advertising money, and producing valuable ideas as gifts to the public. [...]</p>
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	<item>
		<title>By: david a</title>
		<link>http://www.maxgladwell.com/2008/12/social-media-predictions-2009/comment-page-1/#comment-1981</link>
		<dc:creator>david a</dc:creator>
		<pubDate>Tue, 06 Jan 2009 06:00:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.maxgladwell.com/?p=1109#comment-1981</guid>
		<description>It&#039;s simple. Storytelling is broken online. We&#039;ve fixed it.

Here are some of the highlights:

Heekya is the Wikpedia of Stories, a social storytelling platform that is changing the way consumers create, share, and discover stories. Free. Fun. Easy. 60 seconds. See it here: http://heekya.com/preview.php
What you see is what you get (WYSIWYG) drag and drop story editor. Import all media (photo, video, text, and audio) from third party services (Facebook, Flickr, YouTube, etc.)
Users grab and embed Heekya story widget across social networks (Facebook, MySpace, et. al) blogs (wordpress, blogger, twitter) personal websites and via e-mail and instant message.
Ability to re-mix and mashup other stories, retelling them from a consumers own vantage point, that will keep user engagement levels high and attract more traffic virally, as people share and re-share stories.

Storytelling is at the core of human existence. We&#039;re building Heekya to unlock powerful stories of people all over the world and empower them to share their story with anyone, anywhere, anytime.</description>
		<content:encoded><![CDATA[<p>It&#8217;s simple. Storytelling is broken online. We&#8217;ve fixed it.</p>
<p>Here are some of the highlights:</p>
<p>Heekya is the Wikpedia of Stories, a social storytelling platform that is changing the way consumers create, share, and discover stories. Free. Fun. Easy. 60 seconds. See it here: <a href="http://heekya.com/preview.php" rel="nofollow">http://heekya.com/preview.php</a><br />
What you see is what you get (WYSIWYG) drag and drop story editor. Import all media (photo, video, text, and audio) from third party services (Facebook, Flickr, YouTube, etc.)<br />
Users grab and embed Heekya story widget across social networks (Facebook, MySpace, et. al) blogs (wordpress, blogger, twitter) personal websites and via e-mail and instant message.<br />
Ability to re-mix and mashup other stories, retelling them from a consumers own vantage point, that will keep user engagement levels high and attract more traffic virally, as people share and re-share stories.</p>
<p>Storytelling is at the core of human existence. We&#8217;re building Heekya to unlock powerful stories of people all over the world and empower them to share their story with anyone, anywhere, anytime.</p>
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	<item>
		<title>By: Andy Rehan</title>
		<link>http://www.maxgladwell.com/2008/12/social-media-predictions-2009/comment-page-1/#comment-1963</link>
		<dc:creator>Andy Rehan</dc:creator>
		<pubDate>Tue, 30 Dec 2008 12:18:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.maxgladwell.com/?p=1109#comment-1963</guid>
		<description>As competition has increased in all the markets and if you want to be in high speed than your competitors. Then I would prefer media advertising as perfect place for you where you can target the people who are relevant to your market and there are many chances of getting more busness from the area you would like to target.</description>
		<content:encoded><![CDATA[<p>As competition has increased in all the markets and if you want to be in high speed than your competitors. Then I would prefer media advertising as perfect place for you where you can target the people who are relevant to your market and there are many chances of getting more busness from the area you would like to target.</p>
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		<title>By: KyNam Doan</title>
		<link>http://www.maxgladwell.com/2008/12/social-media-predictions-2009/comment-page-1/#comment-1962</link>
		<dc:creator>KyNam Doan</dc:creator>
		<pubDate>Tue, 30 Dec 2008 09:36:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.maxgladwell.com/?p=1109#comment-1962</guid>
		<description>Max,

Cause Marketing will mature in 2009 when cause-related activity can be converted into currency and profitability, but I don&#039;t think it will go mainstream until 2010 or 2011 when it will be incorporated into the standard ROI models.

@Kynamdoan</description>
		<content:encoded><![CDATA[<p>Max,</p>
<p>Cause Marketing will mature in 2009 when cause-related activity can be converted into currency and profitability, but I don&#8217;t think it will go mainstream until 2010 or 2011 when it will be incorporated into the standard ROI models.</p>
<p>@Kynamdoan</p>
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		<title>By: Rocky</title>
		<link>http://www.maxgladwell.com/2008/12/social-media-predictions-2009/comment-page-1/#comment-1961</link>
		<dc:creator>Rocky</dc:creator>
		<pubDate>Tue, 30 Dec 2008 09:17:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.maxgladwell.com/?p=1109#comment-1961</guid>
		<description>Content creating companies and media companies will create win/win partnerships to leverage the relationship’s media brands have with their audience to marry with company created original content.</description>
		<content:encoded><![CDATA[<p>Content creating companies and media companies will create win/win partnerships to leverage the relationship’s media brands have with their audience to marry with company created original content.</p>
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