Max Gladwell

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Act the Fuck Now: Best Global Warming Video Ever

December 5th, 2008 by Max Gladwell · 21 Comments

The Big Ask urges us to act now on climate change.

We were just lamenting how we’ve become desensitized to headlines like Greenhouse Gas Emissions Increase in U.S. We’re fully aware of the problem. It couldn’t be more clear, and we’ve moved from understanding the problem to pursuing solutions. We’re taking action. And then our friend Michael Leifer of Swirl sent us this video:

Produced by The Big Ask, it’s one of the more compelling videos on global warming ever produced, and it was no small undertaking. The message, delivery, execution, tone, and music are spot on.

We need strong leadership on climate change. Too many politicians are happy to speak about the issue, but their promises have often turned out to be just a load more hot air. One exception is the United Kingdom, where a climate law has just been adopted, which will force the government to reduce greenhouse gas emissions every year. We need your help to ensure that other governments follow this example.

On 10th August, more than 6,000 people took part in the recording of The Big Ask-video clip at Ostende on the Belgian coast. This was the largest event against climate change ever organised in Belgium. The film clip was made possible due to the engagement of volunteers from Friends of the Earth, and many film industry professionals including award winning director Nic Balthazar, film crews, production houses, actors, … Music has been supplied by Hooverphonic.

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Tags: Global Warming · Online Video