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Max Gladwell to Present on Social Media at Opportunity Green Conference

November 2nd, 2008 by Max Gladwell · 4 Comments

Max Gladwell founder Rob Reed will participate in a presentation workshop at Opportunity Green 2008.

Max Gladwell has been invited to present at the Opportunity Green conference on November 8th and 9th at UCLA. We’re honored to be participating in a workshop-style panel with esteemed colleagues Michael Leifer of SWIRL, Ben Black of New Cycle Capital, and Ryan Scott of Causecast. Our workshop is on November 9th at 2:20pm PT.

Subject: This presentation workshop highlights and explains social media best practices with an emphasis on cause marketing, sustainability, and green investing. Just as the business landscape is being revolutionized through opportunities in green, the marketing landscape is being revolutionized through opportunities in social media. We’ll look at the use of blogs, social networks, video sharing, micromedia, online communities, and mobile technologies as the new agents of change for business, society, and the environment. We’ll demonstrate how they’re being applied in Banking (Shorebank), Micro-Finance (, Credit Cards (Advanta), VCs (New Cycle), and Social Enterprise (Ideablob). Given the financial crisis and future uncertainty, it’s more important than ever for companies to do more with less, to connect with their customers and potential customers, and to communicate more efficiently.

According to the organization, “Opportunity Green is a convergence of the prime movers & shakers and up & coming innovators driving today’s new green economy. We inspire a collaborative culture of new thinking and unconventional ideas that pushes change in unexpected ways. Join the best and brightest entrepreneurial business leaders for an exciting 2 day forum, focused on effectively integrating sustainability into your organization.”

Per Twitter best practices for attending and following live events, you’ll be able to participate using the Twitter tag #OG08 (which means you add that to any Tweet about the event). You can monitor this tag using Twitter Search. We’ll be using it throughout the event, especially on Sunday during our presentation. We’ll have this page projected onto a screen so both the immediate and virtual audiences can participate.

Additionally, we’re planning to broadcast the panel live on the Max Gladwell channel, which features live chat. We did a screencast how-to on using Ustream for TreeHugger. This will also be projected on the screen so the audience can experience how this free, interactive video streaming tool works.

We’re very much looking forward to presenting and attending. Opportunity Green is bringing together a fantastic lineup of thought leaders in sustainability, corporate social responsibility, and social enterprise. We’re honored to be a part of it. If you’re a blogger, feel free to spread the message. If you can’t attend in person, we hope that you’ll be able to participate online because we’ll have some exciting topics to discuss. Again, it’s November 9th at 2:20pm PT.

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Tags: Entrepreneurs · Events · Green Living