Comments on: Change.org Shifts Strategy to Blogging and Content http://www.maxgladwell.com/2008/10/changeorg-shifts-strategy-to-blogging-and-content/ Social Media, Geolocation, and Green Living Thu, 29 Jul 2010 20:59:31 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Change.org's New Content Strategy a Success | Max Gladwell http://www.maxgladwell.com/2008/10/changeorg-shifts-strategy-to-blogging-and-content/comment-page-1/#comment-1946 Change.org's New Content Strategy a Success | Max Gladwell Sun, 28 Dec 2008 01:09:00 +0000 http://www.maxgladwell.com/?p=769#comment-1946 [...] its social action platform with a new blogging strategy. We immediately wrote that “Change.org Shifts Strategy to Blogging and Content.” The site was re0rganized around topical blogs for each of the causes such as global [...] [...] its social action platform with a new blogging strategy. We immediately wrote that “Change.org Shifts Strategy to Blogging and Content.” The site was re0rganized around topical blogs for each of the causes such as global [...]

]]> By: Time Tracker http://www.maxgladwell.com/2008/10/changeorg-shifts-strategy-to-blogging-and-content/comment-page-1/#comment-1381 Time Tracker Wed, 15 Oct 2008 07:52:02 +0000 http://www.maxgladwell.com/?p=769#comment-1381 To be honest, I'm not sure why this didn't happen sooner. The social networking field is already over crowded, and I personally didn't see anything that change.org was doing any differently than a lot of other 'hey me too' social networking sites. I believe Richly to be spot on. Change.org was doing the promotion cycle in the exact opposite. You can't build a community on just a community alone. There has to be something there for them to do once they're there. Blogs, comments, discussions, and forums are a great way to BEGIN building a community. Not something to be added after the fact. At it's heart, I think change.org is on the right mission, just coming at it from perhaps the wrong angle. I wonder if this will be change.org 2.0? To be honest, I’m not sure why this didn’t happen sooner. The social networking field is already over crowded, and I personally didn’t see anything that change.org was doing any differently than a lot of other ‘hey me too’ social networking sites.

I believe Richly to be spot on. Change.org was doing the promotion cycle in the exact opposite. You can’t build a community on just a community alone. There has to be something there for them to do once they’re there. Blogs, comments, discussions, and forums are a great way to BEGIN building a community. Not something to be added after the fact.

At it’s heart, I think change.org is on the right mission, just coming at it from perhaps the wrong angle. I wonder if this will be change.org 2.0?

]]> By: Richly Chheuy http://www.maxgladwell.com/2008/10/changeorg-shifts-strategy-to-blogging-and-content/comment-page-1/#comment-1355 Richly Chheuy Thu, 09 Oct 2008 18:08:59 +0000 http://www.maxgladwell.com/?p=769#comment-1355 The wrong strategy for any business or organization to take is jump from social network to social network. You can have 1000's of friends or "followers" but in the end, if you don't provide relevant content or an easy mechanism for your audience to directly interact with you, you gain NOTHING. It's just a big waste of time, investment, and resources. I recommend starting off with blogs with commenting features. Then move onto forums as your community grows so other users can start generating content, topics, and conversation. And then branch out to Twitter, Facebook, and MySpace grow your community even further. Don't do the opposite. That's my soapbox for the day =). The wrong strategy for any business or organization to take is jump from social network to social network. You can have 1000′s of friends or “followers” but in the end, if you don’t provide relevant content or an easy mechanism for your audience to directly interact with you, you gain NOTHING. It’s just a big waste of time, investment, and resources.

I recommend starting off with blogs with commenting features. Then move onto forums as your community grows so other users can start generating content, topics, and conversation. And then branch out to Twitter, Facebook, and MySpace grow your community even further. Don’t do the opposite.

That’s my soapbox for the day =).

]]> By: Jesse Luna http://www.maxgladwell.com/2008/10/changeorg-shifts-strategy-to-blogging-and-content/comment-page-1/#comment-1350 Jesse Luna Thu, 09 Oct 2008 05:45:28 +0000 http://www.maxgladwell.com/?p=769#comment-1350 The blog is the center of the social media world. It pulls together communities and is a concrete "value point" vis-a-vis its content. God, I love using vis-a-vis in comments..... The blog is the center of the social media world. It pulls together communities and is a concrete “value point” vis-a-vis its content.

God, I love using vis-a-vis in comments…..

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